The GV research sprint: a 4-day process for answering important startup questions
The Remote Design Sprint Guide — The Design Sprint
'Nudges' may be effective at times, but policymakers can't rely on them to tackle entrenched social problems. | Impact of Social Sciences
Behaviour change 101 series: Five steps to select the right behaviour/s to target - BehaviourWorks Australia
At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.
Designing for Behavior Change: A Practical Field Guide - USAID
MeasureD: Evaluating Social Design’s Contribution to Human Health
MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies
Katie Patrick on Twitter: “I wanted to share the behavior-mapping template I use for any new project. I spend 2 - 8 hrs going through the steps in painstaking detail to develop the skeleton of what makes action happen. Follow each of the steps for your pr
The Customer-Centered Innovation Map
original “jobs to be done“ article from 2008
“How to Map a Customer Job” – Anthony Ulwick
So how is it done? We’ve found that all jobs have the same eight steps. To use job mapping, we look for opportunities to help customers at every step:
Challenge Mapping Part 1 - Challenge Map Basics — 7 League Studio
There are a few enormous benefits to using challenge maps. First, challenge maps help teams surface the key decision points that will have the greatest potential impact, both for users and the business. Challenge maps also help teams get aligned and on the same page about the most impactful next step. Finally, and maybe most importantly, challenge maps help teams see where their thinking has been too limited, inspire fresh thinking, and unlock innovation.
The Humanitarian Innovation Guide
The Humanitarian Innovation Guide is a growing online resource to help individuals and organisations find their starting point and navigate the humanitarian innovation journey.
Energy, and the choices we make as consumers. | LinkedIn - Guy Champniss
In other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists. So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products. Picking vs. choosing. This is not a question of semantics. Far from it.
Co-design: from expert- to user-driven ideas in public service design: Public Management Review
Behavioral Grooves » Matt Loper: Helping Patients Adhere to Medication Plans
Wellth does this by “giving” patients money at the start of each month to take their pills. To prove they’re on track, they use the Wellth app to take a photograph of their medicines in the palm of their hand. But every day that they miss, they are penalized in the form of fee, which nets them less money at the end of the month. This loss-contract model is gaining notoriety and it should be: Wellth discovered that positive incentives accounted for adherence rates around 60% while loss-contract models account for better than 90% adherence rates.
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
Increasing Vaccination: Putting Psychological Science Into Action
***Psychology offers three general propositions for understanding and intervening to increase uptake where vaccines are available and affordable. The first proposition is that thoughts and feelings can motivate getting vaccinated. Hundreds of studies have shown that risk beliefs and anticipated regret about infectious disease correlate reliably with getting vaccinated; low confidence in vaccine effectiveness and concern about safety correlate reliably with not getting vaccinated. We were surprised to find that few randomized trials have successfully changed what people think and feel about vaccines, and those few that succeeded were minimally effective in increasing uptake. The second proposition is that social processes can motivate getting vaccinated. Substantial research has shown that social norms are associated with vaccination, but few interventions examined whether normative messages increase vaccination uptake. Many experimental studies have relied on hypothetical scenarios to demonstrate that altruism and free riding (i.e., taking advantage of the protection provided by others) can affect intended behavior, but few randomized trials have tested strategies to change social processes to increase vaccination uptake. The third proposition is that interventions can facilitate vaccination directly by leveraging, but not trying to change, what people think and feel. These interventions are by far the most plentiful and effective in the literature. To increase vaccine uptake, these interventions build on existing favorable intentions by facilitating action (through reminders, prompts, and primes) and reducing barriers (through logistics and healthy defaults); these interventions also shape behavior (through incentives, sanctions, and requirements). Although identification of principles for changing thoughts and feelings to motivate vaccination is a work in progress, psychological principles can now inform the design of systems and policies to directly facilitate action.
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
What’s Wrong with Dot Voting Exercises – Stephen Anderson – Medium
Defensible decisions: wicked problems need more than a nudge | The Mandarin
Play your way to impact with a new media engagement strategy game | MEDIA IMPACT FUNDERS
Design Guidelines for the Jed Foundation
Trash talking behaviour change | Contagious Truth
Nudges That Fail by Cass R. Sunstein :: SSRN
The New Design Fundamentals (pdf)
The Field Guide to Human-Centered Design
The Weave: Participatory Process Design Guide
Participatory Process Design Guide for Strategic Sustainable Development
How to run a transmedia storysprint – Learn Do Share
A Facilitator’s Guide to Running a Reboot Lab – Part 1 of 4 – Learn Do Share
How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy | Beth’s Blog
Now & Next: Future of Engagement
The Power of the Powers of Ten | Design Thinking
OpenIDEO - How might we increase the availability of affordable learning tools & services for students in the developing world? - Winning Ideas
Engagement Economy [SR-1183] | Institute For The Future
Contests and Challenges from the Government: USA.gov
Meta-Game Design: Reward Systems that Drive Engagement
Presentation by Amy Jo Kim at Game Developers Conference 2010