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Introducing a 'Government as a System' toolkit - Policy Lab
The new toolkit crosses local, central and international government action. It has many of the elements of the previous framework but also covers new ground. The most obvious is that we have changed the horizontal axis to better reflect the way government works in practice. This has meant including a number of new areas namely, influencing, engaging, designing, developing, resourcing, delivering and controlling (or managing). The vertical axis still follows the same logic from ‘softer’ more collaborative power at the top, down to more formal government power at the bottom of the axis. The update includes many familiar things from nudging behaviour to convening power and also adds new areas like deliberative approaches such as citizen juries. This is the framework for Policy Lab's new Government as a System toolkit. The new Government as a System toolkit framework. When looking across the whole system, it now has 56 distinct actions. Of course this isn’t an exhaustive set of options, you could create more and more detail as there is always more complexity and nuance that can be found in government. Importantly, we want policymakers to be considering how multiple levers are used together to address complex problems.
New frontiers: The holistic impacts of nudging | Opinion | Research Live
Over the past decade, behavioural scientists have identified five different holistic effects which can all impact on the overall effectiveness of a behaviour change intervention. Some of these effects or concepts can be positive, whereas others may end up neutralising the effect of any nudge, or worse, having a negative impact: Licensing effects Compensating effects Positive spillover effects Displacement effects Systemic effects or what we are calling ‘nudge fatigue’
Thinking Styles - Indi Young
Thinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.
Free Behavior Design, Innovation and Change Tools - Robert Meza
Free Behavior Design, Innovation and Change Tools These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with. We are always adding more frameworks or iterating the current ones based on the feedback.
Can customer journey mapping help in designing behavioral experiments? | Behavia
From a process perspective, our task then becomes figuring out the optimal behavioral flow that reduces the friction between intentions and desired behaviors and stimulates progression through the journey – assuming at least a moderate interest in what is being offered by the organization.
Behavior Market Fit Determines Product Market Fit
The fact of the matter is that each market/user group has its own particular set of situational and psychological differences that determine which behaviors will be adopted and which will never even be attempted. The job of every product team, whether they know it or not, is to make it as easy and delightful as possible for their target market/user group to perform a behavior that they find doable, useful, compelling, and enjoyable that also leads to an important business outcome for the company. If any of these things are missing, there is no Behavior Market Fit and the project and any associated products will be a failure.
AI kettles and fridges reduce hospital readmissions in NHS pilot
Sludge Toolkit | NSW Government
Resources to help you address frictions in your government services, improving customer experience.
Behavioural Design by Ritual | 3 Big Things Studio
Behavioral Design System (Community) – Figma
The Impossible, the Unlikely, and the Probable Nudges: A Classification for the Design of Your Next Nudge
Nudging provides a way to gently influence people to change behavior towards a desired goal, e.g., by moving towards a healthier or more environmentally friendly lifestyle. Personalized and context-aware digital nudging (named smart nudging) can be a powerful tool for efficient nudging by tailoring nudges to the current situation of each individual user. However, designing smart nudges is challenging, as different users may need different supports to improve their behavior. Determining the next nudge for a specific user must be done based on the user’s current situation, abilities, and potential for improvement. In this paper, we focus on the challenge of designing the next nudge by presenting a novel classification of nudges that distinguishes between (i) nudges that are impossible for the user to follow, (ii) nudges that are unlikely to be followed, and (iii) probable nudges that the user can follow. The classification is tailored to individual users based on user profiles, current situations, and knowledge of previous behaviors. This paper describes steps in the nudge design process and a novel set of principles for designing smart nudges.
Explore: Four simple ways to map and unpack behaviour | The Behavioural Insights Team
If you have ever been tasked with influencing a behaviour, you will know that it is critical to understand that behaviour in context. You need to understand the issues faced by the people affected. At BIT, we refer to the process of understanding behaviour in context as Exploring. Exploring is about discovering what people do and crucially why.
How to Design Emotional Products. JTBD + Emotions-To-Be-Felt. The famous… | by James Buckhouse | Medium
Draft your emotional Before/During/After for each moment. Challenge yourself to superforecast how you think people will feel at each moment. Design, adjust, re-adjust.
JTBD Canvas 2.0
The JTBD Canvas 2.0 is a tool to help you scope out your JTBD landscape prior to conducting field research. It frames your field of inquiry and scopes of your innovation effort.
Personas and Behavioral Theories | Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
Personas are a widely used tool to keep real users in mind, while avoiding stereotypical thinking in the design process. Yet, creating personas can be challenging. Starting from Cooper's approach for constructing personas, this paper details how behavioral theory can contribute substantially to the development of personas. We describe a case study in which Self-Determination Theory (SDT) is used to develop five distinctive personas for the design of a digital coach for sustainable weight loss. We show how behavioral theories such as SDT can help to understand what genuinely drives and motivates users to sustainably change their behavior. In our study, we used SDT to prepare and analyze interviews with envisioned users of the coach and to create complex, yet engaging and highly realistic personas that make users' basic psychological needs explicit. The paper ends with a critical reflection on the use of behavioral theories to create personas, discussing both challenges and strengths.
The WISER framework of behavioural change interventions for mindful human flourishing
To do so, we propose a framework, which rearranges the 17 SDGs into five main categories to which concepts from behavioural and social scientists can relate: wellbeing, inclusivity, sufficiency, empowerment, and resilience (WISER; panel). The WISER framework can enable behavioural scientists to both design their interventions in a way that encompasses several SDGs, and to more clearly report and review how their interventions contribute to behavioural change towards SDGs, thus enhancing progress towards planetary health
A Guide to the “Nocebo Effect,“ and How It Impacts Your Wellness - InsideHook
But this deluge of information — in which you are naturally very invested — can also prove overwhelming and unhelpful. We’re big fans of brands like WHOOP and Oura, and regularly encourage readers to dig through Apple’s Health app…but you need to be honest with yourself. If fitness tracking is psychologically increasing your feelings of inadequacy and physically increasing your perception of pain, it’s not worth it. At the least, it’s going to torpedo your performance (at work, in workouts, etc.)
Behavioral Science Papers, Research, & Data
Developing Behaviourally Informed Communications - World Health Organization Collaborating Centre On Investment for Health and Well-being
An interactive tool to help you take a behaviourally informed approach when designing your communications
How systems thinking compliments behavioural approaches in solving complex social problems | LinkedIn
In this short follow up post we explain how and why we combine systems thinking and behavioural approaches. We start by introducing the concepts of ‘systems’ and ‘systems thinking’ before explaining why Systems thinking is useful to combine with a behavioural approach.
Overcoming the Unknown: 6 Behavioural Insights to Help Manage Uncertainty | The Research Agency
There are ways that we can overcome the unknown, the uncertain, and the ambiguous to help people feel more confident. The following behavioural insights are all practical examples of how to follow the four guiding stars of navigating uncertainty. Transparency Consistency Managing expectations Social proof
Behav Behaviour Change Sprints, Tools & Training
Behav has everything you’ll need to understand people and change what they do so you can create reliable behaviours, faster. Behavior change patterns, behavior research patterns decks.
Wheel of Progress (R) | JTBD | Customer Progress | Customer Centric Solutions LLC | CX Strategy and Experience Design
The Wheel of Progress® is a framework created by Eckhart Boehme and Peter Rochel leveraging jobs-to-be-done principles and methods to evaluate why customers “hire“ a given product or service to accomplish a Customer Job. It provides a canvas to be used when conducting consumer research to evaluate the journey a customer takes from first thought to use of the solution (consumption/job satisfaction). In addition, it enables one to evaluate the four forces of progress at play (push, pull, habits, anxieties) in regards to 'switching behavior'. Finally, one is able to evaluate constraints (internal, external, time-based) that impact the customer journey.
Color Psychology videos - Brian Cugelman - YouTube
Understanding long-term behaviour change techniques: a mixed methods study
Long-term behaviour change is essential to many societal and personal challenges, ranging from maintaining sustainable lifestyles to adherence to medical treatment. However, prior research has generally focused on interventions dealing with bounded, present-tense, and discretely measurable behaviour change problems, evaluated via relatively short-term trials. This has led to a skewed prioritisation of behaviour change techniques and left a critical gap in design guidance. Hence, there is an urgent need to (i) examine how behaviour change techniques can be abstractly prioritised and (ii) related to contextual, embodied interventions during long-term behavioural design. We address this need using a Delphi survey method with 12 international experts on behavioural intervention complemented by a reanalysis of over 100 real-world cases. This provides the basis for examining how experts prioritise the Behaviour Change Technique Taxonomy (BCTT) for the long-term, as well as how this corresponds to real-world long-term interventions. Based on this we provide essential, and as a first, guidance for long-term behavioural design as well as contributing to wider research on how to deal with the demands of long-term behaviour change.
Behavioural Design Toolkit
BEHAVIOURAL DESIGN TOOLS. Need a sidekick in your Behaviour Thinking journey? We’ve got you covered with tools and theories. Let’s go.
From mouthset to mindset shifts in co-creating systems change | by Griffith Centre for Systems Innovation | Good Shift | Aug, 2023 | Medium
selfdeterminationtheory.org – An approach to human motivation & personality
Info, research, questionnaires/scales, info on application to specific topics
Sensemaker - map of subcultures in org
This is a map of subcultures within an organization (it's called a fitness landscape). It's built from stories told by the people in the organization. What can you do with it? Understand where the culture(s) are and request changes by saying I want “More stories like these...“ and “Fewer like those...“ Dave Snowden and The Cynefin Company (formerly Cognitive Edge) are offering impactful ways to visualize culture, and communicate direction in a manner that is customized to where each subculture is now and where their next best step is. Watch this video until 48:48 for more on the science and method (Link at 44:33) https://lnkd.in/emuAzp6E Stories collected using The Cynefin Co's Sensemaker tool.
Research Shows Chefs Can Use Sight, Sound & Smell To Help Us Eat More Sustainably - Green Queen
The secret tricks hidden inside restaurant menus - BBC Future
Deceptive patterns - hall of shame
Behaviour Change Briefing: Co-design in Practice - YouTube
Norm-Nudging: Harnessing Social Expectations for Behavior Change by Cristina Bicchieri, Eugen Dimant :: SSRN
Predicting which type of push notification content motivates users to engage in a self-monitoring app - PMC
The Power of Do-Overs: With Guests Jeff Ryan & Marissa Sharif | Charles Schwab
When you fail to reach a challenging goal, say, saving a certain amount of money each month or getting to the gym a certain number of times a week, it can be tempting to just give up on the plan entirely. But new research shows that building some flexibility into that plan can actually improve your chances of success. In this episode of Choiceology with Katy Milkman, we look at how mulligans, skip days, cheat meals, and get-out-of-jail free cards are important strategies for sticking to your long-term goals.
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework - Katherine White, Rishad Habib, David J. Hardisty, 2019
Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.
Choice Posture, Architecture, and Infrastructure: Systemic Behavioral Design for Public Health Policy - ScienceDirect
The use of a “choice triad” model that encompasses choice posture, choice architecture, and choice infrastructure can help bridge disciplinary gaps. • The triad can be employed throughout the design process, supporting diagnostic, generative, and evaluative design activities. • Together these lenses can shift policymakers’ attention beyond public health outputs alone toward designing and maintaining conditions that allow solutions to flourish (condition design).
Andrew Huberman: “The Billion Dollar Routine You Can Copy“ - Stanford Neuroscientist - YouTube
Adherence Canvas - Improve adherence & behaviour change in health.
Improve Adherence to Health Tech. Solutions The Adherence Canvas is a tool to guide and measure the consideration of adherence to improve it during the design and development of medical technology.
Concept Card - Behavioral Science, Miro Online Whiteboard for Visual Collaboration
Hi, I'm Robert I hope this concept card is useful for you and helps you add a new tool to your toolbox. As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free. If you have questions on the framework you can connect with me on Linkedin or see my website.
Techniques of Social Influence | The psychology of gaining compliance
Chapter 1|7 pages Introduction Abstract Size: 0.09 MB Chapter 2|38 pages Sequential Techniques Of Social Influence Abstract Size: 0.20 MB Chapter 3|19 pages Techniques Involving Egotistic and Self-Presentation Mechanisms Abstract Size: 0.13 MB Chapter 4|34 pages The Role of Wording the Request Abstract Size: 0.19 MB Chapter 5|34 pages Interaction Dynamics and the Surprise Factor Abstract Size: 0.36 MB Chapter 6|26 pages Techniques of Social Influence Using Mood and Emotion Abstract Size: 0.17 MB Chapter 7|10 pages A Few More Issues and Final Remarks Abstract
Know Your Customers’ “Jobs to Be Done”
COM-B & behavioural biases/heuristics v1, Online Whiteboard for Visual Collaboration
The Behavioral Design Database by Habit Weekly [Beta]
We built this database containing our favorite 200+ Behavioral Design resources, tools, and guides to celebrate our recent 200th newsletter anniversary. Given that we’ve shared over 1,900 pieces of Behavioral Design content over the years, we can say that we know our stuff – but in the end, we’ve just created here what we wish existed. Hope you like it too!
Robert Meza's Behavior Design Strategy (COM-B and BCW) template | Miroverse
Wow - detailed and useful guide to creating a strategy
How to design an effective streak with behavioural science | LinkedIn
Behavior Design Journey (COM-B), Online Whiteboard for Visual Collaboration
Behavior Audit - user journey Miro board
Behaviour Change Pattern Library
BC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.