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Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive
Laying the foundations for success: co-creating sustainable marketing solutions: Journal of Strategic Marketing: Vol 31, No 1
Extending from the existing seven-step co-design process, this paper outlines a first attempt explaining the formative research study that employed six SMBC to co-create a sustainable marketing program. Three studies were conducted, namely 1) Expert panel review (N = 24), 2) Segmentation study (N = 707), and 3) Co-design workshops (N = 77). As a result, a framework for Marketing Co-creation is proposed to assist practitioners to build programs for behaviour (ex)change. This research proposed a step-by-step process that can be applied by researchers/practitioners ensuring that marketing programs are built with consumers.
Translate User-Generated Content for Global Audiences
6 Proven Word of Mouth Marketing Strategies that Work | SocialLadder
3 Reasons Why You Should Be Using Influencers to Change Behavior
Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education
Verification Handbook: homepage
A definitive guide to verifying digital content for emergency coverage Authored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.