Search
Results
Final iSMA Social Marketing Brand Platform 9-23-28.pptx - Google Slides
[https://docs.google.com/presentation/d/1drFwLDMe6Q3fodLrUxpJeETGnSkVhKM4/edit#slide=id.p27] - - public:weinreich
Twisted Carrots and Dynamite Beets: How Words Change Perceptions | Breaking Muscle
[https://breakingmuscle.com/fitness/twisted-carrots-and-dynamite-beets-how-words-change-perceptions] - - public:weinreich
They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.
How To Sell A Behavior When The Competition Is Steep
[https://blog.funeasypopular.com/how-to-sell-a-behavior-when-the-competition-is-steep] - - public:weinreich
Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
Branding a Government National Project - Rommey Hassman
[https://www.linkedin.com/pulse/branding-government-national-project-rommey-hassman] - - public:weinreich
Video in Hebrew
Wreaking “Havoc” on Smoking: Social Branding to Reach Young Adult “Partiers” in Oklahoma
Me eat vegetable: Cookie Monster wants kids to snack healthier | Guardian Sustainable Business | theguardian.com
[http://www.theguardian.com/sustainable-business/2014/oct/04/cookie-monster-sesame-street-vegetable-fruit-tv-cartoon-character] - - public:weinreich
Branding for Social Change
Social Marketing Brands: who owns them and does it matter?
[http://www.eldis.org/cf/search/disp/DocDisplay.cfm?Doc=DOC20854&resource=f1] - - public:weinreich
essay from the Futures Group