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Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
[https://www.brandingstrategyinsider.com/2019/06/solving-brand-challenges-with-the-paradox-process.html#.XQJYdNMzaGg] - - public:weinreich
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
How to Use a Focus Group for Brand Names: The Catchword Video | catchword
[http://catchwordbranding.com/catchthis/brand-naming/how-to-use-a-focus-group-for-brand-names-the-catchword-video/] - - public:weinreich
ChangeThis :: Know the Codes: Why We Act, Buy, and Love as We Do
[http://www.changethis.com/24.KnowTheCodes] - - public:weinreich
Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.