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[https://pdfs.semanticscholar.org/0754/713b05da5f05d699ac856a17c1ab3348290c.pdf] - - public:weinreich
behavior_change, theory, storytelling, health_communication - 4 | id:244102 -

Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.

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