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Wheel of Progress (R) | JTBD | Customer Progress | Customer Centric Solutions LLC | CX Strategy and Experience Design
The Wheel of Progress® is a framework created by Eckhart Boehme and Peter Rochel leveraging jobs-to-be-done principles and methods to evaluate why customers “hire“ a given product or service to accomplish a Customer Job. It provides a canvas to be used when conducting consumer research to evaluate the journey a customer takes from first thought to use of the solution (consumption/job satisfaction). In addition, it enables one to evaluate the four forces of progress at play (push, pull, habits, anxieties) in regards to 'switching behavior'. Finally, one is able to evaluate constraints (internal, external, time-based) that impact the customer journey.
selfdeterminationtheory.org – An approach to human motivation & personality
Info, research, questionnaires/scales, info on application to specific topics
Measuring Intrinsic Motivation: 24 Questionnaires & Scales
Two new Online Tools for investigating Behaviour Change: The Theory & Techniques Tool and the Behaviour Change Technique Study Repository - Human Behaviour Change Project (HBCP)
Understanding how and why people change - Journal of Marketing Management
We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).