An interactive tool to help you take a behaviourally informed approach when designing your communications

The best way for increasing the usage and value of the product is crafting the product from a behavioral perspective instead of feature perspective. The best way for changing this mindset is asking simple questions about your users and what behaviors you want to create for bringing them value. Sankey Diagrams are awesome tools for measuring these behaviorals funnels. Once we have detected and optimized the different behaviors, the impact of adding new features will be much higher than before.

Designing Health & Fitness Apps with the Mind in Mind - Massimo Ingegno (and other speakers)

For starters, every interaction a person has with a digital product follows the same pattern: Information — User filters the information Significance — User looks for its meaning Time — User takes an action within a time frame Memory — User stores fragments of the interaction in their memory For each of these stages of interaction, I’ve compiled a list of the most relevant design principles and cognitive biases that will help you to build habit-forming products.

It’s not just about really liking a product (although you definitely want users to really like your product). With the right design elements, your users might embark on a meaningful bond with your technology, where they feel engaged in an ongoing, two-way relationship with an entity that understands something important about them, yet is recognizably non–human. This is a true emotional attachment that supplies at least some of the benefits of a human-to-human relationship. This type of connection can help your users engage more deeply and for a longer period of time with your product. And that should ultimately help them get closer to their behavior change goals.

A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.

Luckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement: