Earning Prizes for Fighting an Addiction - The New York Times
David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
Alcohol - using behavioural insights to change behaviour - collective voice
A key finding of this study was that the young women used a series of visual cues to self-identify if they had drunk too much. “You start losing, like, your eyesight and stuff. Stuff goes blurry.” ICE has designed a series of behavioural nudges (e.g. blurred images in toilet mirrors) that will be employed in situ at pubs and clubs to use young women’s unconscious thoughts and nudge them to self-identify that they may be approaching their limit, thus enabling them to apply drink protective behavioural strategies more proactively.
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