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To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
Tipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs