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To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
[https://behavioralscientist.org/dan-heath-iceland-drinking-to-solve-problems-before-they-happen-you-need-to-unite-the-right-people-upstream/] - - public:weinreich
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
How conservation initiatives go to scale | Nature Sustainability
[https://www.nature.com/articles/s41893-019-0384-1.epdf?author_access_token=njVqmygd_g1KxYf4M0-RJ9RgN0jAjWel9jnR3ZoTv0MWluUZTk_2KWmnE5f8I6FGgR--ouuiEbShcohwnP_gPhSbx8yZouSMRv-IVTBRPLHgZUoAkSSJ7pXQ68Hb0uqRZGu3jAgq3gxVEx8zvKzBRA%3D%3D] - - public:weinreich
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs