Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Social and Behaviour Change Insights and Practice - Practitioner's Guide
Understanding how and why people change - Journal of Marketing Management
We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).
CHANGE 2018 keynotes - YouTube
Stop Raising Awareness Already | Stanford Social Innovation Review
Contagious Truth - behaviour change & social marketing Link Collection
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
Trash talking behaviour change | Contagious Truth
Designing for behaviour change: Tip 1 - RSA
Looking EAST at the #UpcycleRevolution | Contagious Truth
Why Commercial Marketers Make Bad Behavior Change Marketers | frank
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
(Behavioural) Cues that bind | Contagious Truth
Fun - Easy - Popular (pdf)
What Good Is 'Raising Awareness?' - The Atlantic
An Introduction to Behavioural Economics for Health - Marketing for Change
Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors
Scarcity and Social Change - On Social Marketing and Social Change
Successful public service design must focus on human behaviour | Public Leaders Network | The Guardian
"Perhaps the most powerful influence on human behaviour is other people."
USAID Evidence Summit on Population Level Behavior Change - Impact Evidence
Supporting USAID's "renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on "achieving the social and behavior changes needed to end preventable child deaths and improve under five development". All 1,313 papers identified can be accessed, searched and filtered to your interests
Explained: The Difference Between Commercial Marketing & Behavior Change Marketing - YouTube
Proving the impact of media on behaviour change | Health Communication
Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
EAST: A Method for Applying Insights in Social Marketing Programs - On Social Marketing and Social Change
The rise of 'sadvertising': Why social good marketing works | Guardian Sustainable Business | Guardian Professional
Seven Common Misunderstandings About Social Marketing and Behavioural Economics
Nudgestock - YouTube
Does Fear Work Afterall? | Social Marketing exChange
AdNews: Dumb and Dumber (Ways to Die)
Underage Drinking Prevention Campaign - Talk. They Hear You.
Can Mad Men’s Don Draper save the planet? - The Ecologist
Zócalo Public Square :: We’re Going To Attack Your Donut Eating On All Fronts - Health Propaganda
Communicating sustainability: lessons from public health | Guardian Sustainable Business | Guardian Professional
Fatsmack: What it Takes to Make Health Campaigns Stick - Jason Hayes - The Atlantic
To compete against the soda companies on a relatively meager budget, a Boston diabetes campaign attempted to leverage the power of social psychology.
'Just say no' campaigns could have opposite effect - Telegraph
Behaviour Change & Social Marketing: A Check List for CEOs
Use of mass media campaigns to change health behaviour : The Lancet
Behavior Change and Social Marketing: Pitfalls and Tips | Change Conversations
Making Change Happen: The Marketing Approach
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
www.digitalwkshop.com - A Site for Social Marketing
out of the box thinking from Bob Belinoff
Social Marketing Lite (pdf)
Compilation of Bill Smith of AED's writing on social marketing