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[https://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds] - - public:weinreich
behavior_change, health_communication, social_change, social_norms - 4 | id:1484437 -

Mercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.

[https://israelseen.com/tel-aviv-university-the-biological-mechanism-of-pro-social-behavior/?fbclid=IwAR1w5MY7HR8qtUdRZfiRLGJ6W1Uej3TZUJLo5arbvXXHZTLvxEJ718IuDmk] - - public:weinreich
behavior_change, social_change, social_norms - 3 | id:797641 -

“This research shows that the reward system has an important function in helping behavior and if we want to increase the likelihood of pro-social behavior, we must reinforce a sense of belonging more than a sense of empathy.

[https://www.fastcompany.com/90176846/the-magic-number-of-people-needed-to-create-social-change] - - public:weinreich
behavior_change, social_change, social_norms - 3 | id:186807 -

A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.

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