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‘A Different Ball Game’: Adaptation of a men’s health program for implementation in rural Australia | BMC Public Health | Full Text
Steely Stare, Steely Stare, All Clear! A rail safety video - YouTube
Health Department Launches NYC’s First Public Health Vending Machine - NYC Health
S:US will oversee the vending machine’s operation at 1676 Broadway in Brooklyn, outside of a supportive housing facility run by the organization. The machine will stock a variety of health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits. S:US will restock the machine and include items that meet the needs of the local community alongside harm reduction supplies.
Screen Savers | Banking safely | ANZ
Photos they want with advice they need More than half of Kiwis over 65 have encountered a scam in the last 12 months. Help keep your loved ones safe from scammers by creating a Screen Saver with handy banking safely tips for them. Take a photo of your kids holding a sign with one of our tips, and apply it to the wallpaper on their device so they have photos they want with advice they need. It’s a fun and effective way for you and your kids to fight scams together.
How Central Ohio Got People to Eat Their Leftovers - The New York Times
The Behavioral Science Annual 2022 | Ogilvy
We’re delighted to invite you to download the latest version of the Behavioral Science Annual – a collection of case studies filled with social interventions and applied behavioral science. This year the Annual is truly global, meaning you’ll find a whole collection of international cases, from: Tackling childhood malnourishment in Andean communities Incentivizing COVID-19 vaccination among Chicago youth Reducing drink driving on Australian country roads Creating the habit of hand washing with soap in rural Indian schools Addressing the high drop-off rates of stem-cell donors Preventing hidden hunger in West African countries Reducing food waste by redesigning bread packaging Giving new life to the end slices of a loaf Making the health benefits of Yogurt+ attractive and understandable Fighting night crime in Melbourne’s darkest streets Tackling overcrowding in French train stations Reducing waste being dumped outside of bins in London’s borough of Westminster
To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
Game Design For Public Services Report - PUBLIC
Saudi Census Ad
The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.
Covid-19: Identifying and addressing vaccine hesitancy using ‘personas’
Impact of the “when the fun stops, stop” gambling message on online gambling behaviour: a randomised, online experimental study - ScienceDirect
In our study, no evidence was found for a protective effect of the most common UK safer gambling message. Alternative interventions should be considered as part of an evidence-based public health approach to reducing gambling-related harm.
In India, Traditional Tunes Bind Communities Against COVID-19 | UNICEF USA
Behavior Change Impact – Evidence Database of Social and Behavior Change Impact
Research consistently shows evidence-based social and behavior change (SBC) programs can increase knowledge, shift attitudes and norms and produce changes in a wide variety of behaviors. SBC has proven effective in several health areas, such as increasing the uptake of family planning methods, condom use for HIV prevention, and care-seeking for malaria. Between 2017 and 2019, a series of comprehensive literature reviews were conducted to consolidate evidence that shows the positive impact of SBC interventions on behavioral outcomes related to family planning, HIV, malaria, reproductive empowerment, and the reproductive health of urban youth in low- and middle-income countries. The result is five health area-specific databases that support evidence-based SBC. The databases are searchable by keyword, country, study design, intervention and behavior. The databases extract intervention details, research methodologies and results to facilitate searching. For each of the five health areas, a “Featured Evidence” section highlights a list of key articles demonstrating impact.
Top Behavioral strategies and nudges for a new product launch | InsideBE
Breaking cover on the watching eyes effect – Daniel Nettle
In our coffee room experiment, we found that contributions to an honesty box for paying for coffee substantially increased when we stuck photocopied images of eyes on the wall in the coffee corner, compared to when we stuck images of flowers on the wall. This makes the point that people are generally nicer, more cooperative, more ethical, when they believe they are being watched, a point that I believe, in general terms, to be true.
An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study
Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population Foundation of India, is the first Hinglish (Hindi + English) AI chatbot, deliberately designed for social and behavioral changes in India. It provides a private, nonjudgmental, and safe space to spur conversations about taboo topics (such as safe sex and family planning) and offers accurate, relatable, and trustworthy information and resources.
Annual Compendia of Behavioral Science Projects - Diversifi
Ad Shows Dummies Without Seatbelts Cause Pain for Loved Ones
Excellent contrast with Embrace Life of gain vs loss framing!
OPERATION CHRISTMAS - YouTube
In 2010, Colombia's defense minister contacted an ad agency to create an idea to demobilize FARC members, the oldest guerrilla army in Latin America. The agency, after spending over a year talking to nearly 100 of its members, learned two main things (1). -First, guerrilla members are ordinary men and women and not only guerrillas, a fact which is often forgotten after 60 years at war. -Secondly, they are more likely to demobilize during Christmas as it is a sensitive and emotional period. Based on these insights, they had a clever idea to put a Christmas tree in strategic walking paths in the middle of the jungle that would light up when someone passed by with a message promoting demobilization. The results? Three hundred thirty-one people who demobilized named this idea as one of the reasons to do so. Over the years, several campaigns from the same agency were quite successful, and overall, they were named in over 800 demobilizations. Causality, of course, cannot be established. Nevertheless, any measurable, non-violent efforts like this one are praised. Next time you think you have a difficult-to-reach customer, maybe think again!
The Flu Campaign That Literally Sneezes on its Audience
2 shots for summer | Unite against COVID-19
Anti-loan fee fraud jingle | Professional Security
The UK regulator the Financial Conduct Authority (FCA) has launched the country’s first official anti-fraud jingle. The aim; to protect consumers against loan fee fraud. Between November 2020 and January 2021, some one in 20 calls received by the FCA were reporting an instance of loan fee fraud. The FCA’s anti-fraud jingle is designed to be a light-hearted, engaging way to spread awareness of loan fee fraud advice to consumers over Christmas. Loan fee fraud is when consumers are asked to pay an upfront fee for a loan or credit that they then never receive. With behavioural scientists INFLUENCE AT WORK and music production company Soviet Science, the song has been produced make loan fee fraud guidance more memorable and more shareable.
40% of San Francisco’s traffic deaths are from left turns. These design fixes could change that
It's What Queenslanders Do
A self-administered virtual reality intervention increases COVID-19 vaccination intention - ScienceDirect
Improving customer retention by 8.8% with priming
Key Takeaways When customers want to leave, don’t ask why. Shift their attention to why they committed to your product or service in the first place. Instead citing reasons for leaving back to you, they’ll need to recall all the benefits they could lose if they chose to leave. Don’t underestimate the power of opportunity and impact of the environment on behaviors. Keep in mind that preparation meets opportunity. Do your people have all the tools to commit to change? Do they understand and know what to do each step of the way? If not, they are unlikely to change their behavior. Allow people who will be using the new solution to co-create it. This way, implementing change will be much easier. It’s easier to toss aside talking points someone else has created, but not those you came up with - they seem much more valuable thanks to the IKEA effect.
How to Vaccinate a Bedouin Village in Israel: A Case Study in Overcoming | Opinion
Water Pollution & Behavior Change Solutions | Solution Search - RARE
how and why the ‘don’t act like a dick’ campaign was created — comms2point0
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Five Years Later: Awareness Of New York City's Calorie Labels Declined, With No Changes In Calories Purchased - PubMed
Changing Tradition: Preventing Illness Associated with Chitterlings
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
Evidence-Based Behavior Change Campaigns to Improve Traffic Safety Toolkit - AAA Foundation
Tipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network
Hope Soap - cleaning the way to a bright future for kids in Blikkiesdorp - YouTube
soap with a toy inside to motivate hand washing for kids
Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people
applying behavioral science to health promotion
MeasureD: Evaluating Social Design’s Contribution to Human Health
MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Bilharzia Campaign in Uganda | The Compass for SBC
Giles Paley-Phillips on Twitter: “Incredibly creative road in Holland where the right speed produces the correct key https://t.co/F0LE2WQi8F“ / Twitter
Opinion | Lessons in behavioural change from railway track trespassers
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Ogilvy - The Annual 2018-19 - BI case studies
Sam Tatam on Twitter: “Salient crossing in Saudi
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
Behavioral Insights at the United Nations: Achieving Agenda 2030
case studies
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):