Why fines and jail time won't change the behaviour of Ghana's minibus drivers
The Little Book of Green Nudges | UNEP - UN Environment Programme
How Behavioral Science Solved Chicago’s Plastic Bag Problem - POLITICO
the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.