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Health Department Launches NYC’s First Public Health Vending Machine - NYC Health
S:US will oversee the vending machine’s operation at 1676 Broadway in Brooklyn, outside of a supportive housing facility run by the organization. The machine will stock a variety of health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits. S:US will restock the machine and include items that meet the needs of the local community alongside harm reduction supplies.
Customer Segmentation: “When and Where“ Instead of “Who“ - Blog - Julia Kolodko
Behavioral research clearly shows that our preferences depend on the context in which we make decisions. It is, therefore, more important to understand how a situation affects (purchasing) decisions rather than how people with similar traits tend to behave.
OPERATION CHRISTMAS - YouTube
In 2010, Colombia's defense minister contacted an ad agency to create an idea to demobilize FARC members, the oldest guerrilla army in Latin America. The agency, after spending over a year talking to nearly 100 of its members, learned two main things (1). -First, guerrilla members are ordinary men and women and not only guerrillas, a fact which is often forgotten after 60 years at war. -Secondly, they are more likely to demobilize during Christmas as it is a sensitive and emotional period. Based on these insights, they had a clever idea to put a Christmas tree in strategic walking paths in the middle of the jungle that would light up when someone passed by with a message promoting demobilization. The results? Three hundred thirty-one people who demobilized named this idea as one of the reasons to do so. Over the years, several campaigns from the same agency were quite successful, and overall, they were named in over 800 demobilizations. Causality, of course, cannot be established. Nevertheless, any measurable, non-violent efforts like this one are praised. Next time you think you have a difficult-to-reach customer, maybe think again!
If context is king, why has nudging ignored it so much?
Five Years Later: Awareness Of New York City's Calorie Labels Declined, With No Changes In Calories Purchased - PubMed
Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment - ScienceDirect
Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
UK's first supermarket designed by public health experts launches in Central London | London Evening Standard
Bias in the Spotlight: Hot-cold empathy gap | Research World
Poop on Demand - collect stool sample at clinic instead of in home
The Hidden Costs of Reminders - Behavioral Scientist
Why Wellness Programs Don’t Work So Well - Knowledge@Wharton
A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.