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The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
[https://www.nature.com/articles/s41746-018-0031-7%C2%A0] - - public:weinreich
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
[http://www.air.org/event/power-or-promise-do-online-health-campaigns-impact-offline-behavior?utm_source=MadMimi&utm_medium=email&utm_content=Missed+%22Power+or+Promise%22%3F+Here%27s+the+video+%28and+a+survey%29_&utm_campaign=20150115_m124002349_Missed+%2] - - public:weinreich
Designing for Social Traction (slide deck) - Bokardo
[http://bokardo.com/archives/designing-for-social-traction-slide-deck/] - - public:weinreich
geared toward helping social sites get sign-ups and users, but applicable to behavior change