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[https://news.psu.edu/story/557373/2019/02/05/research/interactive-websites-may-cause-antismoking-messages-backfire] - - public:weinreich
behavior_change, health_communication, online_marketing, tobacco - 4 | id:241725 -

In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.

[https://www.nature.com/articles/s41746-018-0031-7%C2%A0] - - public:weinreich
advertising, behavior_change, online_marketing, social_media - 4 | id:186806 -

Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.

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