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[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
behavior_change, health_communication, marketing, nutrition, social_marketing - 5 | id:281079 -

We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.

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