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It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
Mobile Phones: A Tool for Social & Behavioural Change
[http://www.comminit.com/ict-4-development/content/mobile-phones-tool-social-behavioural-change?utm_medium=email&utm_campaign=drumbeat678&utm_content=mobile-phones-tool-social-behavioural-change] - - public:weinreich
This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."
text4baby - Study Shows mHealth Service for Moms is Beneficial
[https://text4baby.org/index.php/news/364-study-shows-mhealth-service-for-moms-is-beneficial] - - public:weinreich