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[https://tcscraft.wordpress.com/2016/04/21/jobblog-heuristic-analysis/] - - public:weinreich
behavior_change, design, graphic_design - 3 | id:683966 -

Here’s an informal list of 20 Heuristics from Weinshenck and Barker in 2000. Jakob Neilsen identified 10 principles for user interface design in 1990. Gerhardt-Powals identified 10 principles of cognitive engineering in 1996. The point is that there is substantial agreement and overlap – and most of it makes sense on the face of it.

[https://hbr.org/2020/02/how-digital-design-drives-user-behavior] - - public:weinreich
behavior_change, technology, online_marketing, graphic_design, design - 5 | id:279086 -

A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.

[https://www.nature.com/articles/s41562-019-0561-2.epdf?author_access_token=2t40_AInucFLuFXIQiVRLtRgN0jAjWel9jnR3ZoTv0OzZpaMOGaVgMgMz7e_dc3fvIqaUiM0-nBokNPZYbezvPjKQePWHn8qFDjmmSoeVnTwua8GuVs_sk4IqXyyaB_zhTfM1nXnWCyMLgcXGA69Hg%3D%3D] - - public:weinreich
behavior_change, graphic_design, theory - 3 | id:245238 -

Use of natural language to represent behaviour-change theories has resulted in lack of clarity and consistency, hindering com-parison, integration, development and use. This paper describes development of a formal system for representing behaviour-change theories that aims to improve clarity and consistency. A given theory is represented in terms of (1) its component constructs (for example, ‘self-efficacy’, ‘perceived threat’ or ‘subjective norm’), which are labelled and defined, and (2) rela-tionships between pairs of constructs, which may be causal, structural or semantic. This formalism appears adequate to rep-resent five commonly used theories (health belief model, information–motivation–behavioural skill model, social cognitive theory, theory of planned behaviour and the trans-theoretical model).

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