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[https://www.frontiersin.org/articles/10.3389/fclim.2023.1135450/full] - - public:weinreich
behavior_change, environment, health_communication, policy - 4 | id:1484366 -

Introduction: As emotions are strong predictors of climate policy support, we examined multiple discrete emotions that people experience in reaction to various types of information about climate change: its causes, the scientific consensus, its impacts, and solutions. Specifically, we assessed the relationships between four types of messages and five discrete emotions (guilt, anger, hope, fear, and sadness), testing whether these emotions mediate the impacts of information on support for climate policy. Methods: An online experiment exposed participants (N = 3,023) to one of four informational messages, assessing participants' emotional reactions to the message and their support for climate change mitigation policies as compared to a no-message control group. Results: Each message, except the consensus message, enhanced the feeling of one or more emotions, and all of the emotions, except guilt, were positively associated with policy support. Two of the messages had positive indirect effects on policy support: the impacts message increased sadness, which in turn increased policy support, and the solutions message increased hope, which increased policy support. However, the solutions message also reduced every emotion except hope, while the impacts, causes, and consensus messages each suppressed hope. Discussion: These findings indicate that climate information influences multiple emotions simultaneously and that the aroused emotions may conflict with one another in terms of fostering support for climate change mitigation policies. To avoid simultaneously arousing a positive motivator while depressing another, message designers should focus on developing content that engages audiences across multiple emotional fronts.

[https://www.politico.com/news/magazine/2019/11/21/plastic-bag-environment-policy-067879?utm_source=Human+Risk&utm_campaign=0461ad06ff-EMAIL_CAMPAIGN_7_12_2019_0_9_COPY_01&utm_medium=email&utm_term=0_a604cc998d-0461ad06ff-85786321] - - public:weinreich
behavior_change, environment, policy, price - 4 | id:272093 -

the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.

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