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[https://medium.com/busara-center-blog/addressing-gender-based-violence-norms-and-behaviors-aa1ce91c1f8c] - - public:weinreich
behavior_change, campaign_effects, entertainment_education, theory - 4 | id:266659 -

However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.

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