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Experts explore how social networks can influence behavior and decision-making (video)
[http://www.law.harvard.edu/news/spotlight/intellectual-property/experts-explore-influence-of-social-networks.html] - - public:weinreich
Designing for Social Traction (slide deck) - Bokardo
[http://bokardo.com/archives/designing-for-social-traction-slide-deck/] - - public:weinreich
geared toward helping social sites get sign-ups and users, but applicable to behavior change