How Digital Design Drives User Behavior
A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.
How To Build A Website Based On Behavioral Design
Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
5 more methods to influence users’ behavior – UX Collective
social proof, peak end experience, gifting, spark curiosity, offer "delighters"
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
Persuasive Psychology for Interactive Design
Designing for Social Traction (slide deck) - Bokardo
geared toward helping social sites get sign-ups and users, but applicable to behavior change