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Thinking Styles - Indi Young
Thinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.
Free Behavior Design, Innovation and Change Tools - Robert Meza
Free Behavior Design, Innovation and Change Tools These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with. We are always adding more frameworks or iterating the current ones based on the feedback.
Sludge Toolkit | NSW Government
Resources to help you address frictions in your government services, improving customer experience.
The Impossible, the Unlikely, and the Probable Nudges: A Classification for the Design of Your Next Nudge
Nudging provides a way to gently influence people to change behavior towards a desired goal, e.g., by moving towards a healthier or more environmentally friendly lifestyle. Personalized and context-aware digital nudging (named smart nudging) can be a powerful tool for efficient nudging by tailoring nudges to the current situation of each individual user. However, designing smart nudges is challenging, as different users may need different supports to improve their behavior. Determining the next nudge for a specific user must be done based on the user’s current situation, abilities, and potential for improvement. In this paper, we focus on the challenge of designing the next nudge by presenting a novel classification of nudges that distinguishes between (i) nudges that are impossible for the user to follow, (ii) nudges that are unlikely to be followed, and (iii) probable nudges that the user can follow. The classification is tailored to individual users based on user profiles, current situations, and knowledge of previous behaviors. This paper describes steps in the nudge design process and a novel set of principles for designing smart nudges.
How to Design Emotional Products. JTBD + Emotions-To-Be-Felt. The famous… | by James Buckhouse | Medium
Draft your emotional Before/During/After for each moment. Challenge yourself to superforecast how you think people will feel at each moment. Design, adjust, re-adjust.
Behav Behaviour Change Sprints, Tools & Training
Behav has everything you’ll need to understand people and change what they do so you can create reliable behaviours, faster. Behavior change patterns, behavior research patterns decks.
Behavioural Design Toolkit
BEHAVIOURAL DESIGN TOOLS. Need a sidekick in your Behaviour Thinking journey? We’ve got you covered with tools and theories. Let’s go.
From mouthset to mindset shifts in co-creating systems change | by Griffith Centre for Systems Innovation | Good Shift | Aug, 2023 | Medium
Behaviour Change Briefing: Co-design in Practice - YouTube
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework - Katherine White, Rishad Habib, David J. Hardisty, 2019
Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.
Concept Card - Behavioral Science, Miro Online Whiteboard for Visual Collaboration
Hi, I'm Robert I hope this concept card is useful for you and helps you add a new tool to your toolbox. As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free. If you have questions on the framework you can connect with me on Linkedin or see my website.
Robert Meza's Behavior Design Strategy (COM-B and BCW) template | Miroverse
Wow - detailed and useful guide to creating a strategy
Behaviour Change Pattern Library
BC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.
Nudge Handbook - Indlela
Designing Theory-Informed Behavior Change Apps - BehavioralEconomics.com | The BE Hub
Behavioral Mapping and Blueprinting Cheat Sheet
A quick reference guide to creating behavioral maps and behavioral blueprints
Utilizing a Positive Deviance Approach to Reduce Girls’ Trafficking in Indonesia: Asset-based Communicative Acts That Make a Difference - Lucía Durá, Arvind Singhal, 2009
Behavioural Insights Toolkit: A step-by-step process for building a behavioural intervention, with brainstorming cards
This toolkit has been designed by the Research and Evaluation Unit (RIMU) at Auckland Council to be useful to those wishing to improve public programmes or services, policy development, or team decision-making. It draws on a range of existing resources produced by the Behavioural Insights Team, the OECD and others (see ‘other resources’ on the next page). This toolkit has two components that can be used either separately or together. The first component is a step-by-step process for developing a behavioural intervention. It guides the user through understanding existing behaviours, identifying a desired behaviour, brainstorming ideas for promoting the desired behaviour, and robustly testing the best ideas. The user should follow the steps in the order they are numbered. It is focused on key questions to ask at each step. It is not a complete guide to how to answer these questions, however, and the user may need to rely on other research and evaluation resources to help with each step. The second component of the toolkit is a series of ‘brainstorming’ cards. The cards cover many important behavioural principles to keep in mind when looking to improve programmes, policies, or decision-making. Each card includes a description of the behavioural principle, some examples, and suggestions for how to apply the principle. They can be used on their own or to brainstorm ideas as in the step-by-step process above. To help with navigation, the card set has been organised into a series for better services and a series for better decisionmaking, although there is overlap in the use of the cards. The former is marked with a red dot in the top left corner and the latter with a green dot.
Decarbonising Existing Homes in Wales: A Participatory Behavioural Systems Mapping Approach – UCL Press
Method:Three participatory workshops were held with the independent Welsh residential decarbonisation advisory group(‘the Advisory Group’)to (1)maprelationships betweenactors, behavioursand influences onbehaviourwithin thehome retrofitsystem,(2)provide training in the Behaviour Change Wheel framework(3)use these to developpolicy recommendationsfor interventions. Recommendations were analysed usingthe COM-B (capability, opportunity, motivation) model of behaviourtoassesswhether they addressed these factors. Results:Twobehavioural systems mapswere produced,representing privately rented and owner-occupied housing tenures. The main causal pathways and feedback loops in each map are described.
Play for Health: How to Design for and with Children
Habit Canvas Builder
Want to build better habits? By answering these questions you will in less than 10 minutes have created your own personalized habit building plan backed by the best from behavioral science. The finished plan will be sent straight to your email.
The Psychology of Design: 15 Principles Every UI/UX Designer Should Know | Dribbble
For starters, every interaction a person has with a digital product follows the same pattern: Information — User filters the information Significance — User looks for its meaning Time — User takes an action within a time frame Memory — User stores fragments of the interaction in their memory For each of these stages of interaction, I’ve compiled a list of the most relevant design principles and cognitive biases that will help you to build habit-forming products.
COM-B + Experience Mapping: A Design Thinking Love Story | by Jen Briselli | Aug, 2021 | Bootcamp
In their maturity, the fields of experience strategy and behavior change design are moving past the casual flirtations of two complementary knowledge domains into a full fledged partnership: when we marry the design of behavioral interventions and the design of experiences, there’s a special power in combining the myriad frameworks from both domains. This becomes especially effective when the goal is not just to identify pain points in an existing experience journey or illustrate an ideal future one — but to make actionable recommendations that will help clients make the leap from actual to ideal.
Make It Toolkit - Design with the mind in mind.
Behavioral Mapping – Habit Weekly PRO
Scale up toolkit
BehaviourWorks Australia and the Victorian Government Behavioural Insights Unit have developed an evidence-informed toolkit to help behavioural insights researchers and practitioners to start with scale up in mind, including how to: Learn about scale up, its challenges, and useful frameworks. Identify which behaviour to target with an intervention. Assess the feasibility of different intervention ideas. Select a scalable behaviour change intervention. Design or adapt an intervention for testing and scale up. Test scale up assumptions about your intervention in a pilot or trial. This website provides videos and tutorials on how to use the toolkit, and extra resources to help achieve behavioural impact at scale. All content will be iterated upon; we welcome feedback and the opportunity to develop better tools.
Behaviour change 101 series: Five steps to select the right behaviour/s to target - BehaviourWorks Australia
At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.
Designing for Behavior Change: A Practical Field Guide - USAID
Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit - en - OECD
EAST for Health & Safety | The Behavioural Insights Team
Behavioral Design: The scientific approach to designing for behavior change for product managers, designers, & researchers
how-to guide - excellent explanation
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Behavioural Insights in Action: Scarcity
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
The behavior-design checklist — Jason Hreha | World Leader in Applied Behavioral Science
Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.