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3 ways behavioural science can boost marketing | The Behaviours Agency
[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it