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[https://www.researchgate.net/publication/357534782_Starting_Conversations_to_Tackle_Sanitation_in_India_Through_TV_Drama] - - public:weinreich
behavior_change, campaign_effects, entertainment_education - 3 | id:980564 -

It found exposure to the drama led to significant changes in most outcomes with 37% of those who watched at least one episode showing behavioural intent to act, rising to 78% of those who had watched at least seven episodes. The show reached 59.6 million unique viewers, confirming drama as an effective, low cost and scalable tool to engage people around faecal sludge management – a critical and hard to address issue.

[https://medium.com/busara-center-blog/addressing-gender-based-violence-norms-and-behaviors-aa1ce91c1f8c] - - public:weinreich
behavior_change, campaign_effects, entertainment_education, theory - 4 | id:266659 -

However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.

[https://journals.sagepub.com/doi/abs/10.1177/1359105316656243] - - public:weinreich
campaign_effects, entertainment_education, evaluation, storytelling, behavior_change - 5 | id:244103 -

The objective of this review was to summarize the literature supporting narrative interventions that target health-promoting behaviours. Eligible articles were English-language peer-reviewed studies that quantitatively reported the results of a narrative intervention targeting health-promoting behaviours or theoretical determinants of behaviour. Five public health and psychology databases were searched. A total of 52 studies met inclusion criteria. In all, 14 studies found positive changes in health-promoting behaviours after exposure to a narrative intervention. The results for the changes in theoretical determinants were mixed. While narrative appears to be a promising intervention strategy, more research is needed to determine how and when to use these interventions.

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