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[http://www.millwardbrown.com/Insights/Point-of-View/Make_Your_Brand_the_Obvious_Choice/] - - public:weinreich
behavior_change, branding, marketing - 3 | id:76589 -

There is an assumption that all decision making is instinctive, but in fact it's a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.

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