How brands can tap into the 'flexitarian' trend - Marketing Week
[https://www.marketingweek.com/2017/10/23/brands-effectively-tap-flexitarian-trend/?fbclid=IwAR1x11IGmSYnrd6X5ld7SZmW3bBtM9dERIgtAI_GfZ6m7-EzOhv-cuDskOY#.XCyZYvc1igE.facebook] - - public:weinreich
Make Your Brand the Obvious Choice
[http://www.millwardbrown.com/Insights/Point-of-View/Make_Your_Brand_the_Obvious_Choice/] - - public:weinreich
There is an assumption that all decision making is instinctive, but in fact it's a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich