There’s so much to admire in this. Where to begin? First off, the way it kicks against outdoor porn in the first few seconds, going from a wispy vocal song to hardcore thrash metal. Then you’ve got the wonderful mash-up, using (deep breath)… — animated cartoons — videogames — weather reports — documentary (hello Aron Ralston) — user-generated content — medical X-rays — allegory (Death chasing a runner) And finally… — a product demo. Plus what a wonderful script: “Mother Nature can be a real motherf… That’s why Columbia engineers everything we make from anything nature can throw at you.” Topped by the superb endline, which might have been written by a copywriter with 50 years’ experience or a dope-smoking 17-year-old on day release: Engineered for Whatever. (From Paddy Gilmore's newsletter)

If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did! #InvaluableRecyclers

Well-done video