Storge: An affection based on friendship and similarity. The Storge relationship comes from two friends, building into a romance. The friendship can endure even if the couple breaks up. It is the commitment, not the sex, that is important. Respect and understanding are key. There may be a lack of passion, but there is a lot of intimacy.

Maybe it was because he didn’t have time to read the gossip columns; maybe it was because he seriously underestimated the audience’s power to “Ship It”, but Bruce didn’t *immediately* cotton onto the fact that his scheme made half the country think that his son was in love with, well, his *other* son.