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[https://renaisi.com/2023/11/01/solution-place-based-systems-change-evaluation/] - - public:weinreich
behavior_change, evaluation, place, research, social_change - 5 | id:1520368 -

Today Renaisi launches a new model for evaluating place-based systems change. Lily O’Flynn, Principal Consultant for Place-based Evaluation & Learning, describes the model and why it solves the problem of evaluating change in places for funders, commissioners, and practitioners.

[https://drkatewolin.substack.com/p/picking-the-right-message] - - public:weinreich
health_communication, technology, place, mobile, behavior_change - 5 | id:1492624 -

This highlights some really important things to consider in creating behavior change interventions - there isn't one “user journey“ - as Amy said many times, personalization will matter (and we can have a whole other conversation on what personalization means). There may be a “dose“ effect for some people where they need to accumulate a certain understanding before any message works and it is more about the dose than the personalization (or not) of the most proximal message.

[https://www.nyc.gov/site/doh/about/press/pr2023/health-department-launches-first-public-health-vending-machine.page] - - public:weinreich
behavior_change, place, price, sample_campaigns - 4 | id:1461411 -

S:US will oversee the vending machine’s operation at 1676 Broadway in Brooklyn, outside of a supportive housing facility run by the organization. The machine will stock a variety of health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits. S:US will restock the machine and include items that meet the needs of the local community alongside harm reduction supplies.

[https://www.youtube.com/watch?v=FMLoYpy_HFw] - - public:weinreich
strategy, target_audience, social_change, sample_campaigns, policy, place, international, behavior_change - 8 | id:1021804 -

In 2010, Colombia's defense minister contacted an ad agency to create an idea to demobilize FARC members, the oldest guerrilla army in Latin America. The agency, after spending over a year talking to nearly 100 of its members, learned two main things (1). -First, guerrilla members are ordinary men and women and not only guerrillas, a fact which is often forgotten after 60 years at war. -Secondly, they are more likely to demobilize during Christmas as it is a sensitive and emotional period. Based on these insights, they had a clever idea to put a Christmas tree in strategic walking paths in the middle of the jungle that would light up when someone passed by with a message promoting demobilization. The results? Three hundred thirty-one people who demobilized named this idea as one of the reasons to do so. Over the years, several campaigns from the same agency were quite successful, and overall, they were named in over 800 demobilizations. Causality, of course, cannot be established. Nevertheless, any measurable, non-violent efforts like this one are praised. Next time you think you have a difficult-to-reach customer, maybe think again!

[https://www.sciencedirect.com/science/article/pii/S0272494415300487] - - public:weinreich
behavior_change, environment, place - 3 | id:271918 -

Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.

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