Ethnography on the Internet - what´s next? - Antropología 2.0 Blog
How Digital Design Drives User Behavior
A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
good example of an advocacy microsite/social media toolkit
How to Be More Persuasive Over Email
How to Choose a Domain Name
Inspiration UI - Find design inspiration from real live projects
Inspiration UI — here you can find what UI design works well in a showcase inspiration gallery. All designs are organized by patterns such as 404 pages, hovers or testimonials.
A collection of the best landing pages with a focus on copywriting and design.
How to Get More People to Open Your Nonprofit Email - Bloomerang
8 Power Tips for Exemplary Push Notifications | Braze
5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
9 Push Notification Marketing Strategies To Boost Your Subscribers
Ultimate Digital PR Toolkit
Your Complete Guide to Google for Nonprofits
The behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team
Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.
How To Build A Website Based On Behavioral Design
Opinion | I Used Google Ads for Social Engineering. It Worked. - The New York Times
The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites
How do I delete my search history? And other questions | The Behavioural Insights Team
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
You Don't Have to LOVE Making Video - You Just Have to Make It - Chris Brogan Media
Bond - Internet Trends 2019 - Mary Meeker
How Much Do Influencers Charge? [2019 Research]
5 more methods to influence users’ behavior – UX Collective
social proof, peak end experience, gifting, spark curiosity, offer "delighters"
Generate human centric microcopy for all purposes.
SEO guide to optimizing your LinkedIn profile for more connections, better leads - Marketing Land
Checklist Design - best UI elements for the best UX practice
65 Simple Ways To Promote Your Mobile App
Interactive websites may cause antismoking messages to backfire | Penn State University
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
How the CDC built its opioid awareness campaign - Think with Google
Designing for accessibility is not that hard – UX Collective
UX Myths - Myth #3: People don’t scroll
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
5 Tips to write catchy Push Notification Content | PushCrew
8 Power Tips for Exemplary Push Notifications | Appboy
Lean Domain Search | Find a great available domain name in seconds
21 Welcome Emails to Inspire Your Lifecycle Marketing
5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
The 5 rules of highly-opened email subject lines | ClickZ
A Beginner's Guide to Safely Search for (and Buy) a Domain Name : Entrepreneur
Using Attachment Anxiety in Emotional Design & Marketing | Brian Cugelman, PhD | Pulse | LinkedIn
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman