If we are to use behavioural science as a lens to understand behaviour, we need to make sure that our lens is not always ‘zoomed in’ on the individual and their immediate situation but that we also ‘zoom out,’ so that we can see the wider social, cultural, economic and political environment. When we do this, we can see more clearly how our responses and behaviours are not only the result of our individual psychology but are also socially, economically and historically situated. There is a nuanced balancing act between the individual and these wider ways in which our behaviour is shaped that will inevitably be a source of debate and disagreement.

An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.