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“We tested the effectiveness of different messages aimed at addressing climate change and created a tool that can be deployed by both lawmakers and practitioners to generate support for climate policy or to encourage action,” says Madalina Vlasceanu, an assistant professor in New York University’s Department of Psychology and the paper’s lead author. The tool, which the researchers describe as a “Climate Intervention Webapp,” takes into account an array of targeted audiences in the studied countries, ranging from nationality and political ideology to age, gender, education, and income level. “To maximize their impact, policymakers and advocates can assess which messaging is most promising for their publics,” adds paper author Kimberly Doell, a senior scientist at the University of Vienna who led the project with Vlasceanu. Article: https://osf.io/preprints/psyarxiv/cr5at Tool: https://climate-interventions.shinyapps.io/climate-interventions/

Our results show that a decadeslong effort to educate the U.S. public about recycling has succeeded in some ways but failed in others. These efforts have made recycling an option that consumers see as important – but to the detriment of more sustainable options. And it has not made people more effective recyclers.

If we are to use behavioural science as a lens to understand behaviour, we need to make sure that our lens is not always ‘zoomed in’ on the individual and their immediate situation but that we also ‘zoom out,’ so that we can see the wider social, cultural, economic and political environment. When we do this, we can see more clearly how our responses and behaviours are not only the result of our individual psychology but are also socially, economically and historically situated. There is a nuanced balancing act between the individual and these wider ways in which our behaviour is shaped that will inevitably be a source of debate and disagreement.

Introduction: As emotions are strong predictors of climate policy support, we examined multiple discrete emotions that people experience in reaction to various types of information about climate change: its causes, the scientific consensus, its impacts, and solutions. Specifically, we assessed the relationships between four types of messages and five discrete emotions (guilt, anger, hope, fear, and sadness), testing whether these emotions mediate the impacts of information on support for climate policy. Methods: An online experiment exposed participants (N = 3,023) to one of four informational messages, assessing participants' emotional reactions to the message and their support for climate change mitigation policies as compared to a no-message control group. Results: Each message, except the consensus message, enhanced the feeling of one or more emotions, and all of the emotions, except guilt, were positively associated with policy support. Two of the messages had positive indirect effects on policy support: the impacts message increased sadness, which in turn increased policy support, and the solutions message increased hope, which increased policy support. However, the solutions message also reduced every emotion except hope, while the impacts, causes, and consensus messages each suppressed hope. Discussion: These findings indicate that climate information influences multiple emotions simultaneously and that the aroused emotions may conflict with one another in terms of fostering support for climate change mitigation policies. To avoid simultaneously arousing a positive motivator while depressing another, message designers should focus on developing content that engages audiences across multiple emotional fronts.

Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.

Katie De-loyde at the University of Bristol and colleagues created three mock-ups of menus, of the sort you might see in a food delivery app. Each of these menus featured three burritos — beef, chicken and vegetarian. For each burrito, the price (the same for each), the calorie content, a Fairtrade logo, a spice indicator and a photo of the product were all included. In one mock-up, the team also included a ‘social nudge’ (something designed to encourage people to act according to social norms): the vegetarian burrito sported a gold star with the words ‘Most Popular’. In another version of the menu, each burrito was instead accompanied with an ‘eco-label’, indicating its ranking on a traffic light type scale of sustainability. The beef got a red 5 rating (for unsustainable), the chicken a yellow 3 (neither sustainable nor unsustainable) and the vegetarian a green 1 (sustainable).

If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did! #InvaluableRecyclers

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Method:Three participatory workshops were held with the independent Welsh residential decarbonisation advisory group(‘the Advisory Group’)to (1)maprelationships betweenactors, behavioursand influences onbehaviourwithin thehome retrofitsystem,(2)provide training in the Behaviour Change Wheel framework(3)use these to developpolicy recommendationsfor interventions. Recommendations were analysed usingthe COM-B (capability, opportunity, motivation) model of behaviourtoassesswhether they addressed these factors. Results:Twobehavioural systems mapswere produced,representing privately rented and owner-occupied housing tenures. The main causal pathways and feedback loops in each map are described.

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INSIGHT PAPER How Interventions Can Generate Green Behaviour: Nudging for Good

SHIFT is an acronym for five psychological factors that make consumers more inclined to engage in pro-environmental behaviours: social influence, habit formation, individual self, feelings and cognition, and tangibility.