Characteristics of Narrative Interventions and Health Effects: A Review of the Content, Form, and Context of Narratives in Health-related Narrative Persuasion Research
To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.
Changing health-promoting behaviours through narrative interventions: A systematic review - Marie-Josée Perrier, Kathleen A Martin Ginis, 2018
The objective of this review was to summarize the literature supporting narrative interventions that target health-promoting behaviours. Eligible articles were English-language peer-reviewed studies that quantitatively reported the results of a narrative intervention targeting health-promoting behaviours or theoretical determinants of behaviour. Five public health and psychology databases were searched. A total of 52 studies met inclusion criteria. In all, 14 studies found positive changes in health-promoting behaviours after exposure to a narrative intervention. The results for the changes in theoretical determinants were mixed. While narrative appears to be a promising intervention strategy, more research is needed to determine how and when to use these interventions.
Why it matters that Madam Secretary is fighting vaccine misinformation - The Verge
Measles appeared as the villain in the latest episode of the CBS show Madam Secretary. The story arc captured the risks of vaccine hesitancy — and it showcases the power of a fictional TV show to communicate facts.
The State of SIE Report — Mapping the landscape of social impact entertainment
Social impact entertainment (SIE) is changing the world. Our landmark report explores this emerging field through the views and insight of the artists and industry experts who know it best.
Cross Scott: Arizona man recalled 'The Office' to give woman CPR - The Washington Post
MY ISLAND MY COMMUNITY HIV/AIDS SCRIPTWRITERS GUIDE
To provide technical advice to the scriptwriters of Callaloo to help translate science to relevant messages and actions to address knowledge, attitude and behavior changes in the key results areas. Building the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the objectives of the program. The following HIV/AIDS scriptwriters guide has been developed based on the results of the knowledge, attitude and behavior change (KAB) baseline survey conducted between January to March 2012 and supplemented by current research conducted by key partners (Refer to Sources of Information).
Early Edutainment: The Behavioral Scientist’s Guide to Fairy Tales - Behavioral Scientist
The Secrets of Storytelling: Why We Love a Good Yarn - PDF
In it, he examined the work of psychologists and neuroscientists who are studying the human penchant for storytelling. What they are discovering is fascinating, but it boils down to this: People are wired to enjoy stories. Here are some key quotes that I took away from Hsu’s article: Storytelling is one of the few human traits that are truly universal across culture and through all of known history. … People in societies of all types weave narratives … And when a characteristic behavior shows up in so many different societies, researchers pay attention: its roots may tell us something about our evolutionary past. However narrative is defined, people know it when they feel it. Whether fiction or nonfiction, a narrative engages its audience through psychological realism — recognizable emotions and believable interactions among characters. [T]he best stories … captivate their audience, whose emotions can be inextricably tied to those of the story’s characters. Such immersion is a state psychologists call “narrative transport”. [M]ost scientists are starting to agree: stories have such a powerful and universal appeal that the neurological roots of both telling tales and enjoying them are probably tied to crucial parts of our social cognition. A 2007 study … found that a test audience responded more positively to advertisements in narrative form as compared with straightforward ads that encouraged viewers to think about the arguments for a product. Similarly … labeling information as “fact” increased critical analysis, whereas labeling information as “fiction” had the opposite effect. Studies such as these suggest people accept ideas more readily when their minds are in story mode as opposed to when they are in an analytical mind-set.Scientific American Mind - September 18, 2008 The Secrets of Storytelling: Why We Love a Good Yarn Our love for telling tales reveals the workings of the mind By Jeremy Hsu When Brad Pitt tells Eric Bana
I Did an Immersive Refugee Experience! - YR Media
Special issue - The Journal of Development Communication - Summit on Behaviour and Social Change Communication
In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.
Gamification: A guide for designers to a misunderstood concept
The State of Play - TrendWatching
Invisibilia: Inspired By 'American Idol,' A Reality Show In Somalia Aimed To Change The Real World : Goats and Soda : NPR
Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
IMMIGRATION NATION Exploring Immigrant Portrayals on Television - Norman Lear Center
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Writing Scenarios That Deliver Better Outcomes
The effectiveness of celebrities in conservation marketing
Pharma dusts off an old script with its General Hospital drug promotion
Comics for Chinuch? - Jewish Action
Innovation and Orthodox Comic Books: The Case of Mahrwood Press
Tickling the religious funny bone - Haaretz - Israel News | Haaretz.com
Good guys vs. bad guys, `Supermen' vs. the forces of evil, rabbis vs. missionaries - the colorful world of ultra-Orthodox comics fills a void for youngsters denied the pleasures of TV, and is a means for recounting historical events.
Steamy MTV Soap Opera Is Changing The Way Young People Think About Sex : Goats and Soda : NPR
Social Issues on TV: Series Like ‘Shots Fired’ Confront Politics | Variety
The greatest magic of Harry Potter: Reducing prejudice - Vezzali - 2014 - Journal of Applied Social Psychology - Wiley Online Library
An Overview of Comic Books as an Educational Tool and Implications for Pharmacy
How to Make Wallposter Comics - World Comics Finland
Grassroots Comics - a development communication tool
Communicating through Comics | The Entertainment-Education Network
Grassroots Comics - A Development Communication Tool
Soap Opera and Social Change: Drama and Development at the BBC World Service
Entertainment-education for the mediasaturated: Audience perspectives on social issues in entertainment programming
Grassroots Comics - A Development Communication Tool | The Entertainment-Education Network - Africa
Soap Operas for Social Change to Prevent HIV/AIDS - PMC Sabido Method Guide
Using the Media to Achieve Reproductive Health and Gender Equity
Serial Dramas - Population Media Center
Using Transmedia Storytelling to Increase Serendipity in Informal Learning | Robert Pratten | Pulse | LinkedIn
Study Shows Why Avatar Skin Color In Gaming Matters | The Mary Sue
It's Time For a Nonprofit Reality TV Show. Introducing NBC's "Give".
The Plot to Put Conceptual Art on ‘Melrose Place.’ Yes, Really. - The New York Times
East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans
The Genius Way Planned Parenthood Used 'Pokemon Go' To Promote Safe Sex
Website Helps Nonprofits Use Movies and TV Shows to Promote Causes - The Chronicle of Philanthropy
'MTV Shuga' Viewers Twice as Likely to Get Tested for HIV, World Bank Study in Nigeria Finds - Hollywood Reporter
Can Watching TV Improve Your Health? — Pacific Standard
Why Muppets Are Effective in the Fight Against Zika
Yes, TV Can Make You A Better Person
According to a recent study of about 100 college students, some TV shows help viewers to become kinder and more generous toward people who are different from them — even if the show itself doesn’t directly address diversity. “After viewing meaningful entertainment, as opposed to more humorous entertainment, people were more likely to help in general, but also they were more likely to help someone who was different from them,” explained Erica Bailey, a mass communications doctoral student at Penn State and lead author of the study.