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A Room With a Viewpoint: How to Create an Online Press Center (pdf)
[http://fenton.com/pages/5_resources/pdf/FentonOnlinePressRoomGuide.pdf] - - public:weinreich
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Over Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)
[http://fenton.com/pages/5_resources/pdf/international_issues_final.pdf] - - public:weinreich
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
Media Advocacy Manual (pdf)
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - - public:weinreich
UCLA Health and Media Research Group
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
[http://www.rwjf.org/files/publications/other/BadAds.pdf] - - public:weinreich
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW