- Yabs.io Search (in tags:theory,design)urn:uuid:{A34E9BBF-7262-8A64-8EB7-6F527910E255}2024-03-29T02:37:45ZFree Behavior Design, Innovation and Change Tools - Robert Meza14892942024-01-16T21:24:58ZZFree Behavior Design, Innovation and Change Tools
These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with.
We are always adding more frameworks or iterating the current ones based on the feedback.167weinreichPersonas and Behavioral Theories | Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems14843992023-09-07T22:43:45ZZPersonas are a widely used tool to keep real users in mind, while avoiding stereotypical thinking in the design process. Yet, creating personas can be challenging. Starting from Cooper's approach for constructing personas, this paper details how behavioral theory can contribute substantially to the development of personas. We describe a case study in which Self-Determination Theory (SDT) is used to develop five distinctive personas for the design of a digital coach for sustainable weight loss. We show how behavioral theories such as SDT can help to understand what genuinely drives and motivates users to sustainably change their behavior. In our study, we used SDT to prepare and analyze interviews with envisioned users of the coach and to create complex, yet engaging and highly realistic personas that make users' basic psychological needs explicit. The paper ends with a critical reflection on the use of behavioral theories to create personas, discussing both challenges and strengths.167weinreichHow systems thinking compliments behavioural approaches in solving complex social problems | LinkedIn14843882023-09-07T22:27:48ZZIn this short follow up post we explain how and why we combine systems thinking and behavioural approaches. We start by introducing the concepts of ‘systems’ and ‘systems thinking’ before explaining why Systems thinking is useful to combine with a behavioural approach.167weinreichWheel of Progress (R) | JTBD | Customer Progress | Customer Centric Solutions LLC | CX Strategy and Experience Design14843802023-09-07T22:13:26ZZThe Wheel of Progress® is a framework created by Eckhart Boehme and Peter Rochel leveraging jobs-to-be-done principles and methods to evaluate why customers “hire“ a given product or service to accomplish a Customer Job.
It provides a canvas to be used when conducting consumer research to evaluate the journey a customer takes from first thought to use of the solution (consumption/job satisfaction). In addition, it enables one to evaluate the four forces of progress at play (push, pull, habits, anxieties) in regards to 'switching behavior'. Finally, one is able to evaluate constraints (internal, external, time-based) that impact the customer journey.167weinreichUnderstanding long-term behaviour change techniques: a mixed methods study14843732023-09-07T22:02:16ZZLong-term behaviour change is essential to many societal and personal challenges, ranging from maintaining sustainable lifestyles to adherence to medical treatment. However, prior research has generally focused on interventions dealing with bounded, present-tense, and discretely measurable behaviour change problems, evaluated via relatively short-term trials. This has led to a skewed prioritisation of behaviour change techniques and left a critical gap in design guidance. Hence, there is an urgent need to (i) examine how behaviour change techniques can be abstractly prioritised and (ii) related to contextual, embodied interventions during long-term behavioural design. We address this need using a Delphi survey method with 12 international experts on behavioural intervention complemented by a reanalysis of over 100 real-world cases. This provides the basis for examining how experts prioritise the Behaviour Change Technique Taxonomy (BCTT) for the long-term, as well as how this corresponds to real-world long-term interventions. Based on this we provide essential, and as a first, guidance for long-term behavioural design as well as contributing to wider research on how to deal with the demands of long-term behaviour change.167weinreichBehavioural Design Toolkit14843712023-09-07T21:57:13ZZBEHAVIOURAL DESIGN TOOLS.
Need a sidekick in your Behaviour Thinking journey?
We’ve got you covered with tools and theories. Let’s go.167weinreichselfdeterminationtheory.org – An approach to human motivation & personality14614142023-06-14T10:29:22Z2023-06-14T10:29:36ZInfo, research, questionnaires/scales, info on application to specific topics167weinreichTechniques of Social Influence | The psychology of gaining compliance12947692023-01-02T12:26:05ZZChapter 1|7 pages
Introduction
Abstract
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Chapter 2|38 pages
Sequential Techniques Of Social Influence
Abstract
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Chapter 3|19 pages
Techniques Involving Egotistic and Self-Presentation Mechanisms
Abstract
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Chapter 4|34 pages
The Role of Wording the Request
Abstract
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Chapter 5|34 pages
Interaction Dynamics and the Surprise Factor
Abstract
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Chapter 6|26 pages
Techniques of Social Influence Using Mood and Emotion
Abstract
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Chapter 7|10 pages
A Few More Issues and Final Remarks
Abstract167weinreichCOM-B & behavioural biases/heuristics v1, Online Whiteboard for Visual Collaboration12872932022-10-24T10:31:27ZZ167weinreichBehaviour Change Pattern Library12765922022-09-15T11:34:06ZZBC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.167weinreichThe 30 Elements of Consumer Value: A Hierarchy12663892022-08-31T09:22:50ZZWe have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.167weinreichDesigning Theory-Informed Behavior Change Apps - BehavioralEconomics.com | The BE Hub10982442022-05-09T13:25:29ZZ167weinreichHabit Day 2021 – Full Event - YouTube10641542022-03-30T11:12:43Z2022-03-30T04:13:21ZBonus talks
Why You Forget Everything And What to Do About It w/ Bec Weeks – https://youtu.be/VoDlOmHbaWE
The Sneaky Things That Keep Good Habits From Sticking w/ Jessica Malone – https://youtu.be/oCwMXY7u73A
Nicolas Fieulaine from NFÉtudes – https://youtu.be/E-XNZUGvVT0
–––
Timestamps
0:00 Event Intro
6:53 The Science of Habit Change with David Neal
38:10 The Science of Mindfulness with Dr. Clare Purvis
53:03 Creatures of Context with David Perrott
1:21:05 Time Smart: How to Reclaim Your Time and Live a Happier Life with Ashley Whillans
2:05:36 The Invisibility of Habit with Wendy Wood
2:34:19 Digital Behavior Change in Health with Jennifer La Guardia & Aline Holzwarth
2:59:11 Better Decision Making at Work: 5 Core Heuristics (& How to Manage Them) with Scott Young, BVA Nudge Unit
3:22:32 All the small things - How behavioral science can help you unlock success in love and at work with Logan Ury & Liz Fosslien
4:09:53 How to apply behavioral insights to cyber security training with Harriet Rowthron from BestAtDigital
4:22:44 Making Meaning When Life Stinks with Yael Schonbrun
4:54:47 The Power of Identity with Dominic Packer
5:30:40 The Untapped Science of Less with Leidy Klotz
5:55:10 Day Wrap-Up with Samuel Salzer & Peter Judodihardjo167weinreichA review of nudges: Definitions, justifications, effectiveness10280122022-02-23T09:31:44ZZThe presentarticle reviews the debate and research on nudges byfocusing on three main dimensions: (1) the exact defi-nition of nudges; (2) the justification of nudge policies,with a focus on “libertarian paternalism”; and (3) theeffectiveness of nudges, both over time and in compari-son with standard policies.167weinreichA theoretical framework of decision making explaining the mechanisms of nudging - ScienceDirect8026392021-10-12T22:08:30ZZWe present a theoretical model to clarify the underlying mechanisms that drive individual decision making and responses to behavioral interventions, such as nudges. The model provides a theoretical framework that comprehensively structures the individual decision-making process applicable to a wide range of choice situations. We also identify the mechanisms behind the effectiveness of behavioral interventions—in particular, nudges—based on this structured decision-making process. Hence, the model can be used to predict under which circumstances, and in which choice situations, a nudge is likely to be effective.167weinreichCBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 20216843442021-06-10T15:59:35ZZ167weinreichNudge plus: incorporating reflection into behavioral public policy | Behavioural Public Policy | Cambridge Core6835842021-04-29T10:36:09ZZ167weinreichHow I narrowly avoided an identity crisis: behavioral science vs. human-centered design | by Allison Wishner | Feb, 2021 | Medium5737782021-02-10T22:53:29ZZ167weinreichDefaults Are Not the Same by Default - Behavioral Scientist2665312019-08-25T11:11:44ZZTo do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective.
In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective.
In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.167weinreichA New Model for Integrating Behavioral Science and Design - Behavioral Scientist2665282019-08-25T10:58:40ZZ167weinreichStudy identifies the best healthy eating nudges | EurekAlert! Science News2642452019-07-10T20:37:38Z2020-05-14T07:54:06ZIn a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.167weinreichCognitive bias cheat sheet – Better Humans – Medium - Buster Benson2534402019-06-24T07:39:38ZZI started with the raw list of the 175 biases and added them all to a spreadsheet, then took another pass removing duplicates, and grouping similar biases (like bizarreness effect and humor effect) or complementary biases (like optimism bias and pessimism bias). The list came down to about 20 unique biased mental strategies that we use for very specific reasons.
I made several different attempts to try to group these 20 or so at a higher level, and eventually landed on grouping them by the general mental problem that they were attempting to address. Every cognitive bias is there for a reason — primarily to save our brains time or energy. If you look at them by the problem they’re trying to solve, it becomes a lot easier to understand why they exist, how they’re useful, and the trade-offs (and resulting mental errors) that they introduce.167weinreichThe Three Laws of Human Behavior | Behavioraleconomics.com | The BE Hub2514982019-05-07T12:43:48ZZLike the physical properties of the universe, human behavior is complicated. And just as Newton’s Laws describe the motion of physical objects, these Laws of Human Behavior aim to provide a general model for how humans behave. People tend to stick to the status quo unless the forces of friction or fuel push us off of our path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.167weinreichThe BUS Framework: A comprehensive tool in creating an mHealth App utilizing Behavior Change Theories, User-Centered Design, and Social Marketing2452192019-05-02T20:06:58ZZ167weinreichA New Model for Integrating Behavioral Science and Design - Behavioral Scientist2340432019-01-27T12:21:02ZZ167weinreichBehavioural Insights in Action: Scarcity2340402019-01-27T12:04:34ZZGovernment policies and services can be hard to navigate for people
who are already under pressure. By understanding the effects of scarcity,
we can make these easier to access for the people who need them.
https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/167weinreichShouldn’t We Make It Easy to Use Behavioral Science for Good? - Behavioral Scientist2340372019-01-27T11:58:34ZZ167weinreichA Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist1771792018-08-08T11:43:35ZZThe table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.167weinreichGet Mental Notes - App interaction design cards763292016-12-25T18:25:58ZZ167weinreichCognitive Bias Codex763442016-11-01T16:06:58ZZDiagram of cognitive biases clustered by meaning and application167weinreichPsychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing763552016-10-13T21:07:06ZZ167weinreichBehavioural economics has a sticky date problem - SmartCompany764162016-08-09T21:52:42ZZRather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them.
People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge.
Agghhhh!
To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges.
The Williams Behaviour Change Model
So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.167weinreichHow behavioural biases affect a consumer across the course of one day765342016-05-03T15:19:49ZZ167weinreichNudge economics: has push come to shove for a fashionable theory?765482016-05-03T14:04:51ZZThough nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.167weinreichIs Choice Overload a Real Thing? | Psychology Today765692016-03-07T21:16:24ZZ167weinreichIntroduction to Behavior-Based Design — Medium765762016-02-14T13:02:30ZZ167weinreichModels of Impact766072016-01-24T21:33:09ZZ"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."167weinreichWorld Development Report 2015: Mind, Society, and Behavior771512014-12-10T09:17:02ZZ167weinreich30 More Psychological Nudges to Get People to Buy from ‘The small BIG’ (speed summary) | Digital Intelligence Today772222014-11-19T21:14:33ZZ(Part 2)167weinreichThe Small BIG (speed summary) – 20 Psychological Nudges to get People to Buy | Digital Intelligence Today772232014-11-19T21:13:15ZZ167weinreichHabit Design - BJ Fogg // Startup Elements - YouTube774002014-08-29T04:45:01ZZ167weinreichEAST: Four Simple Ways to Apply Behavioural Insights774622014-07-27T22:20:27ZZIf you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.167weinreichThe Psychology of Influence | Social Media Today778822013-06-13T23:18:46ZZ167weinreichHow to Get Customers to Value Your Product More - Heidi Grant Halvorson - Harvard Business Review779462013-05-02T20:19:40ZZ167weinreichExploring Problem-framing through Behavioural Heuristics779512013-04-30T23:10:44ZZ167weinreichCommon Behavioral Biases - Business Insider781122012-06-11T21:45:57ZZ167weinreich» The A-B-C of Behaviour - Johnny Holland – It's all about interaction » Blog Archive785222011-01-26T17:44:49ZZ167weinreichHealth Behavior: Designing for Persuasive Behavior Change787652010-09-14T21:27:22ZZ167weinreichHomer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause790202010-02-23T04:31:10ZZ167weinreichEdge Master Class 2008: A SHORT COURSE IN BEHAVIORAL ECONOMICS—INTRODUCTION790272010-02-17T18:29:27ZZ167weinreich