- Yabs.io Search (in tags:strategy,evaluation)urn:uuid:{F8496C12-C747-624E-1842-5F7209F6FF12}2024-03-28T03:27:49ZTheory of Change Template | Miro14896402024-02-26T11:09:05ZZ167weinreichConceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 202314843742023-09-07T22:03:28ZZWhile failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.167weinreichView of The Development of Effective and Tailored Digital Behavior Change Interventions: An introduction to the Multiphase Optimization Strategy (MOST)11161922022-05-19T14:25:57ZZ167weinreichBalancing short-term & long-term results > by Brooke Tully8026332021-10-12T21:50:46ZZAchieving sustained behavior change takes a long time.
I mean, hell, we’re still running ads about buckling seat-belts and most states made it a law 35 years ago!
Beyond achieving behavior change, seeing the positive impact of said change on species, habitats and ecosystems can take even longer.
So how can we balance these longer term goals with the need to show more immediate outcomes?167weinreichIncreasing Vaccination: Putting Psychological Science Into Action2642402019-07-10T09:46:49ZZ***Psychology offers three general propositions for understanding and intervening to increase uptake where vaccines are available and affordable. The first proposition is that thoughts and feelings can motivate getting vaccinated. Hundreds of studies have shown that risk beliefs and anticipated regret
about infectious disease correlate reliably with getting vaccinated; low confidence in vaccine effectiveness and concern
about safety correlate reliably with not getting vaccinated. We were surprised to find that few randomized trials have
successfully changed what people think and feel about vaccines, and those few that succeeded were minimally effective
in increasing uptake. The second proposition is that social processes can motivate getting vaccinated. Substantial
research has shown that social norms are associated with vaccination, but few interventions examined whether
normative messages increase vaccination uptake. Many experimental studies have relied on hypothetical scenarios
to demonstrate that altruism and free riding (i.e., taking advantage of the protection provided by others) can affect
intended behavior, but few randomized trials have tested strategies to change social processes to increase vaccination
uptake. The third proposition is that interventions can facilitate vaccination directly by leveraging, but not trying to
change, what people think and feel. These interventions are by far the most plentiful and effective in the literature.
To increase vaccine uptake, these interventions build on existing favorable intentions by facilitating action (through
reminders, prompts, and primes) and reducing barriers (through logistics and healthy defaults); these interventions also
shape behavior (through incentives, sanctions, and requirements). Although identification of principles for changing
thoughts and feelings to motivate vaccination is a work in progress, psychological principles can now inform the
design of systems and policies to directly facilitate action.167weinreichHealthCommWorks777662013-10-08T04:59:22ZZ167weinreichThe Truth About Van Halen And Those Brown M&Ms; : The Record : NPR781852012-02-19T04:07:58ZZ167weinreichSMART Goal Worksheet And Examples787522010-09-16T19:02:45ZZ167weinreichSmart Chart - Nonprofit communications planner790042010-03-08T07:39:59ZZ167weinreichThe Guide to Community Preventive Services791182009-08-26T16:43:29ZZ167weinreich