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In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich
Communicating your transmedia experience « Culture Hacker
[http://workbookproject.com/culturehacker/2010/10/12/communicating-your-transmedia-experience/] - - public:weinreich
Large-scale tragedies 'don't connect with people emotionally'
[http://sify.com/news/large-scale-tragedies-don-t-connect-with-people-emotionally-news-international-kjkoOcdjhdb.html] - - public:weinreich
SMART Goal Worksheet And Examples
ecoscribe's content-creation Bookmarks on Delicious
Nonprofits: Become a personal “content” shopper for your audiences « IMPACTMAX
[http://impactmax.wordpress.com/2010/08/26/nonprofits-become-a-personal-content-shopper-for-your-audiences/] - - public:weinreich
Does one Hug, Shove or Smack as well as Nudge? « The Campaign Company’s Blog
[http://thecampaigncompany.wordpress.com/2010/09/03/jeff-french-writes-does-one-hug-shove-or-smack-as-well-as-nudge/] - - public:weinreich
The Four Primary Types of Social Media Strategy | Geoff Livingston's Blog
[http://geofflivingston.com/2010/09/01/the-four-primary-types-of-social-media-strategy/] - - public:weinreich
The Ben Franklin School of Persuasion
[http://www.jonathanfields.com/blog/ben-franklin-persuasion/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+JonathanFields+%28Jonathan+Fields+%7C+Awake+At+The+Wheel%29] - - public:weinreich
Marketing Checklist: 7 Ways To Prove You Rule
[http://www.jonathanfields.com/blog/the-7-layers-of-proof-needed-to-sell-anything-to-anyone/] - - public:weinreich
A Content Strategy For Audience Engagement « Culture Hacker
[http://workbookproject.com/culturehacker/2010/08/05/a-content-strategy-for-audience-engagement/] - - public:weinreich
Twitter Strategy for Agencies and Causes « Adriel Hampton: Wired to Share
[http://adrielhampton.wordpress.com/2010/04/24/twitter-strategy-for-agencies-and-causes/] - - public:weinreich
The Nonprofit Social Media Decision Guide | Idealware
[http://www.idealware.org/reports/nonprofit-social-media-decision-guide?key=42308637] - - public:weinreich
How to find a social media influencer | Econsultancy
Propagation Planning: Revised Propagation Planning Brief
[http://griffinfarley.typepad.com/propagation/2010/05/revised-propagation-planning-brief.html] - - public:weinreich
Marketing Strategy Planning Template
[http://www.webinknow.com/2010/07/free-marketing-strategy-planning-template.html] - - public:weinreich
Contests and Challenges from the Government: USA.gov
Eight Steps to Building a Fan Base
[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Whole new worlds: Transmedia storytelling opens licensing vistas - KidScreen
Crowdsourcing: a Low-Cost Approach to Acquiring Information from your Clients and Stakeholders « Marketing in the Public Sector
[http://jimmintz.wordpress.com/2010/06/04/crowdsourcing-a-low-cost-approach-to-acquiring-information-from-your-clients-and-stakeholders/] - - public:weinreich
Transmedia Project "Bible" Template (.docx)
Meta-Game Design: Reward Systems that Drive Engagement
[http://www.gdcvault.com/play/1012242/Meta_Game_Design__Reward_Systems_that_Drive_Engagement] - - public:weinreich
Presentation by Amy Jo Kim at Game Developers Conference 2010
http://en.wikipedia.org/wiki/Engineers_Without_Borders_(UK)
Making Change Happen: The Marketing Approach
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - - public:weinreich
How to make a movement. Lessons learned from dancing guy. | Derek Sivers
The Collapse of Complex Business Models « Clay Shirky
Five Rules of Brand Ambassadorship | ComPRehension
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - - public:weinreich
New link: http://www.fenton.com/health-who-decides-2/
Smart Chart - Nonprofit communications planner
The Social Media Cheat Sheet
The Dance Floor and The Balcony Social Media Training - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
[http://beth.typepad.com/beths_blog/2010/01/the-dance-floor-and-the-balcony-social-media-training.html] - - public:weinreich
Movement Building Links and Resources - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
[http://beth.typepad.com/beths_blog/2009/08/guest-post-movement-building-resources-compiled-by-frank-barry.html] - - public:weinreich
The power of positive deviants - The Boston Globe
[http://www.boston.com/bostonglobe/ideas/articles/2009/11/29/the_power_of_positive_deviants/?page=full] - - public:weinreich
Marketing and How Social Software Aligns
[http://www.chrisbrogan.com/marketing-and-how-social-software-aligns/?utm_medium=twitter&utm_source=twitterfeed&utm_term=social+media] - - public:weinreich
Social Marketing Compass by Brian Solis and JESS3 on Flickr - Photo Sharing!
[http://www.flickr.com/photos/briansolis/3987986119/?addedcomment=1#comment72157622548301010] - - public:weinreich
Phil Kotler explains Marketing 3.0 in one slide - Holy Kaw!
Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
[http://nomadologies.wordpress.com/2009/09/22/public-health-2-0-re-mixing-public-health-narrative-report/] - - public:weinreich
The Design with Intent Toolkit v.0.9
[http://architectures.danlockton.co.uk/2009/04/06/the-design-with-intent-toolkit/] - - public:weinreich
The Guide to Community Preventive Services
What Rockstars Can Teach You About Kicking Ass With Social Media
[http://mackcollier.com/what-rockstars-can-teach-you-about-kicking-ass-with-social-media/] - - public:weinreich
Free: The Future of Radical Price, Non-profit Edition
[http://www.mindnumbingthoughts.com/2009/08/free-future-of-radical-price-non-profit.html] - - public:weinreich
How To Kick Start A Community –an Ongoing List « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
[http://www.web-strategist.com/blog/2009/08/14/how-to-kick-start-a-community-an-ongoing-list/] - - public:weinreich
Emotional messaging works; rational messaging hurts
[http://www.donorpowerblog.com/donor_power_blog/2009/08/emotional-messaging-works-rational-messaging-hurts.html] - - public:weinreich
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
[http://www.web-strategist.com/blog/2008/07/15/50-ways-to-use-social-media-listed-by-objective/] - - public:weinreich
10 Must-Haves for Your Social Media Policy
8 social media sins to avoid - iMediaConnection.com
Design Thinking, Social Marketing and Behavior Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2009/07/design-thinking-social-marketing-and-behavior-change.html] - - public:weinreich
Please stop saying social media marketing is free - Blog - Small Business Start Up - Ideas - Resources
[http://blog.asmartbear.com/blog/please-stop-saying-social-media-marketing-is-free.html] - - public:weinreich