Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
The IF/THEN Plan. — MoreThanNow
The IF/THEN Plan has helped people achieve all sorts of goals, including ones that are either habitual or automated. It has helped people deal with a fear of spiders (IF I see a spider, THEN I will keep calm). It has helped people score higher on IQ tests by completing them more efficiently (IF I complete a question, THEN I will move immediately to the next). It has even helped groups of business leaders make commercially advantageous decisions by overcoming confirmation bias. Again, this might seem strange, but let’s look to the evidence: In 2006, Peter Gollwitzer and a fellow researcher, Paschal Sheeran analysed 94 independent studies like the above, involving over 8000 participants and found a medium-to-large effect size of the IF/THEN Plan on goal attainment.
A Guide to Hope-Based Communications | OpenGlobalRights
Also see author's org: https://www.hope-based.com/ 5 shifts: 1) Fear to hope 2) Against to for 3) Problem to solution 4) Threat to opportunity 5) Victims to heroes
These Diagrams Reveal How To Negotiate With People Around The World - Communication Charts Around The World - Business Insider
Creative Feedback (Head, Heart, Body) - Google Slides
How and when to give different types of feedback on creative designs
The Framework Factory - Google Slides
templates showing different graphic ways to present frameworks
The Evergreen Guide to Facebook Ads Strategy - 2019 & Beyond. | Falcon.io
What’s Wrong with Dot Voting Exercises – Stephen Anderson – Medium
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
Earning Prizes for Fighting an Addiction - The New York Times
David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
CLAIM 1: It only takes 21-days to form a habit | Digital Psychology Training for UX, Design & Marketing
From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.
Command And Conquer - Tiberian Dawn - HTML5
The Single Best Team Building Exercise | Science of People
Start - Stop - Continue
Getting to the Critical Few Behaviors That Can Drive Cultural Change
Writing Effective Specific Aims
Midstream value creation in social marketing: Journal of Marketing Management: Vol 32, No 11-12
Defensible decisions: wicked problems need more than a nudge | The Mandarin
Taking the pulse of health markets: Challenges and strategies | Devex
PSI identified several breakdowns in the health marketplace. These included government policies that created financial incentives leading providers to push sterilization over other forms of family planning, policies that created disincentives for private companies to develop the domestic market, and a lack of training among health care providers on all of the available birth control methods.
Play your way to impact with a new media engagement strategy game | MEDIA IMPACT FUNDERS
Design Guidelines for the Jed Foundation
Can Teenage Defiance Be Manipulated for Good? - The New York Times
Trash talking behaviour change | Contagious Truth
Nudges That Fail by Cass R. Sunstein :: SSRN
Should Some Californians Lose Their 'License to Drink'? | RAND
Redefining the problem can help to redefine the solution.
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
Great Marketing Is About Understanding People, Not Tools | MackCollier.com
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
How to Build a Strategic Narrative
Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
People love learning but hate training | Robert Pratten | LinkedIn
"Real-world personalized training is the key to engagement Our key to learner engagement has been the use of real-life stories told in real-life places. This strengthens relevance and motivation and demonstrates actual on-the-job benefits. Secondly we use interactive, branching narratives that show learners the consequences of their decisions – intrinsically motivating them through autonomy and providing multiple learning pathways. Third and finally our participatory experiences focus on doing rather than just knowing – making the learner an active player in their own personalized learning journey."
The New Design Fundamentals (pdf)
How the Mad Men lost the plot - FT.com
What if you were to invent a way of getting light buyers to recall your brand just as they are about to choose? Ideally, it would reach millions of people who aren’t particularly thinking about your product. You’d want them to see the same thing at around the same time, so that they can talk to each other about what they’ve seen, reinforcing each other’s memories of it. You would need to sneak up on them, since they have near-zero interest in hearing from you, indeed don’t want to. You’d need a form of content requiring negligible mental effort to process: one which comes in bite-sized chunks, but which is still capable of moving and delighting. It turns out there is an app for that: the TV ad.
HMRC asks tax avoiders to promise to be good - FT.com
All models are wrong: reflections on becoming a systems scientist
6 Social Media Templates to Save You Hours of Work
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
The Dark Side of the Force: How to Prepare for the Heightened Scrutiny of Social Media
The 8 Steps to Manage a Social Media Crisis | Convince and Convert: Social Media Strategy and Content Marketing Strategy
What Is Strategy, Again? - HBR
What is Strategy? — Medium - Jim Babb
D-Lab: Disseminating Innovations for the Common Good | Edgerton Center | MIT OpenCourseWare
How to Write a Creative Brief | The Health COMpass
How to Do Audience Segmentation | The Health COMpass
Worried about a Crash? Backtests Using Shiller PE to Time The Market (1926 to 2014) | Greenbackd
Creating Entry Points Using The Social Technographics Ladder | Social Media Strategy for Nonprofits and Businesses
The Field Guide to Human-Centered Design
Why Strategy Execution Unravels—and What to Do About It - HBR
Don’t get SMART, get CLEVER
The Weave: Participatory Process Design Guide
Participatory Process Design Guide for Strategic Sustainable Development