The Considered_ approach to Behavioural Innovation Part 01 | LinkedIn
The framework comprises 6 key stages. Each building on the insights of the previous and each with its own objectives, tools and resources: 1. What - are the target behaviours? 2. Who - should we focus our resource on? 3. Why - do/don’t those people manifest the target behaviours? 4. How - can we empower people to change? 5. So What? To what extent were our interventions effective? 6. What Now? How do we apply our learnings at scale?
CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021
Rethinking the Origin of the Behavioural Policy Cube With Nudge Plus: Government & Law Book Chapter | IGI Global
Key Terms in this Chapter Behavioural Policy Cube: The policy cube encapsulates three core features of the ‘libertarian paternalism’ framework; namely if an intervention or policy tool is informed by the standard axiomatic assumptions of rational man theory or by insights from behavioural theories, if it is internality or externality targeting, and if it is regulatory or libertarian in nature (Oliver, 2017b). Nudge: A nudge is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives (Thaler & Sunstein, 2009). Boost: A boost improves the competency of a decision-maker by enriching his or her repertoire of skills and decision tools and/or by restructuring the environment such that existing skills and tools can be more effectively applied (Grüne-Yanoff & Hertwig, 2016). Think: A think is a schooling strategy that involves large-scale deliberations to enable citizens to own the process of behavioural reforms. These often include citizen forums and large-scale behavioural therapies. Nudge Plus: Nudge plus refers to an intervention that has a reflective strategy embedded into the design of the nudge. It can be delivered either as a one-part device in which the classic nudge and the reflective plus are intrinsically combined, or as a two-part device whereby the classic nudge is extrinsically combined with a deliberative instrument that prompts individual reflection on the nudge. (Banerjee & John, 2020).
Nudging and Boosting: Steering or Empowering Good Decisions - Ralph Hertwig, Till Grüne-Yanoff, 2017
Asking Great Strategy Questions. The Secret to Making Strategy Choices… | by Roger Martin | Jun, 2021 | Medium
Why are you making vegetables scary? - VegPower
Op-Eds From the Future: Business School Students Predict Tomorrow’s Headlines | ideo.com
Design fiction is one of the tools the students learn to prototype the future of business. Designers often use this strategy to help stakeholders envision divergent scenarios for their organization in the context of uncertainty. We asked the students to consider the forces at play in today’s fast-changing society, such as artificial intelligence and decentralized governance models, and write a story about the future. Zooming out of this aspirational story, they mapped out what would have to be true from a technological and business standpoint to bring positive aspects of that future to fruition, while calling attention to factors or decisions that could negatively impact our world years from now. At its core, design fiction is a strategic exercise that connects the dots between vision and execution, transitioning teams from imagining the future to taking action.
U.S. General Population Survey on COVID-19 Vaccine Uptake — Surgo Ventures
The five psychobehavioral segments of Americans Surgo identified from its survey are: 1. The “Enthusiasts” (40% of the U.S. population). Every person in this group said they would get the vaccine as soon as it is made available to them. There are no barriers to vaccination 1 for people in this group—in fact, the key challenge will be ensuring vaccine supply meets their demand before they lose enthusiasm, as we’re seeing now as people struggle to sign up. 2. The “Watchful” (20% of the U.S. population). For this segment, social norms are important: Before they get the shot themselves, people in this segment first need to see that others in their peer group or community are getting vaccinated and having safe, positive experiences. 3. The “Cost-Anxious” (14% of the U.S. population). For this segment, time and costs are the primary barriers to getting the vaccine. Every member of this group reports having delayed seeking care for their health in the past due to the expense. The irony: Only 28% of people in this group lack health insurance, indicating that their concerns about costs override having insurance to cover them. 4. The “System Distrusters” (9% of the U.S. population). This group primarily believes that people of their own race are not treated fairly by the health system. Members of this group are likely to belong to, but are not exclusively, communities of color. There are multiple, complicated barriers for this segment, but most of them are related to trust in and access to a health system that has an inequitable history. 5. The “Conspiracy Believers” (17% of the population). This segment has perceived barriers around COVID-19 vaccination that Surgo believes are simply too hard to shift in the short term. It includes people who don't believe in vaccines in general, but the primary barrier for people in this group is their very specific and deeply-held beliefs around COVID-19. Every person in this group believes in at least one conspiracy theory: ○ 84% believe that COVID-19 is exploited by government to control people ○ 65% believe COVID-19 was caused by a ring of people who secretly manipulate world events ○ 36% believe microchips are implanted with the COVID-19 vaccine The three most persuadable psychobehavioral segments Surgo recommends prioritizing are the “Watchful”, “Cost-Anxious” and “System Distrusters” for maximum benefit. Each segment has specific barriers to overcome:...
Behavioral Mapping – Habit Weekly PRO
Online browser game risk like
Kelly criterion - Wikipedia
How to bet to maximize winning
Wow How Now: A Creative Pitch Technique | ISOLATED Talks® from home | Creatively supporting mental health
Facilitation Techniques and Workshop Activities | Library | SessionLab
How to Vaccinate a Bedouin Village in Israel: A Case Study in Overcoming | Opinion
A Practical Guide for Rallying Stakeholders Through Advocacy | The Philanthropist
Dragon Mapping — Out of Owls
TL;DR: A framework for having hard conversations with stakeholders and teams. Especially useful where there’s disagreement on what you’re doing, why you’re doing it, prioritisation, and what success looks like. You should be able to get people using this in 10 minutes or less.
Three axioms and three questions that summarise all of brand strategy
Why Customers Unfollow You on Social Media (Video)
Christy Dena's Field Notes From Earth » ARG Design Charts
Christy Dena's Field Notes From Earth » Narrative Design Methods: The Journey Chart
The Journey Chart is an overview of the different elements of a project juxtaposed to show how they work together over the duration of the player/audience/reader experience. I’m sharing the Journey Chart Method because I’ve found it to be a nifty way to externalise, discover, inspire, unify, direct, and communicate the various elements of a project and how they are all connected.
Social media strategy for unpredictability - Think with Google
our rule of thumb is this: When more than 20% of comments are off-topic or hostile, it's time to pivot and introduce a new creative message.
This Is How To Change Someone’s Mind: 6 Secrets From Research - Barking Up The Wrong Tree
Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
Upstream: How to Solve Problems Before They Happen by Dan Heath « Dr. Doug Green
summary of key points of book
Recruiting Backup Participants (aka “Floaters”) in User Research
What are the Limits of Building Better Habits? | Scott H Young
In particular, a focus on habits is useful when: The most effective approaches depend more on patiently persisting over long periods of time, rather than overcoming brief, but intense, obstacles. The behavior you want can eventually run in the background of your life, not requiring lots of deliberate thinking and effort. You’re looking to make long-term changes to your routine or lifestyle, rather than a temporary shift for particular circumstances. Understanding the limitations of habits is part of what makes them powerful. If you go in with the right expectations, you’ll be far more likely to make them stick.
“What's a rule that was implemented somewhere that massively backfired?“
The '3.5% rule': How a small minority can change the world - BBC Future
Looking at hundreds of campaigns over the last century, Chenoweth found that nonviolent campaigns are twice as likely to achieve their goals as violent campaigns. And although the exact dynamics will depend on many factors, she has shown it takes around 3.5% of the population actively participating in the protests to ensure serious political change. Overall, nonviolent campaigns were twice as likely to succeed as violent campaigns: they led to political change 53% of the time compared to 26% for the violent protests.
Making a New Reality: A Toolkit for Inclusive Media Futures
Why is it important to make sure that emerging media and communications technologies are created by people from a wide variety of backgrounds and identities? The media we consume has an enormous impact on our perception of reality. With this toolkit, we are trying to achieve something that humans have not yet achieved in the history of mass media — fair and equitable representation of the world’s stories and images.
Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations - Ekaterina Bogomoletc, Nicole M. Lee, 2020
Chronic Health Experience Map | Insights | Mad*Pow
Human-Centered Design vs. Design-Thinking: How They’re Different and How to Use Them Together to Create Lasting Change
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
A Guidebook for Developing Public Health Communities of Practice - NNPHI
Home - PHRASES: Public Health Reaching Across Sectors
Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.
Your Strategy Needs More Debate - Marco Del Valle - Medium
Creative Brief Writing - The Problem Statement - YouTube
Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers
Cutting Through the Complexity: A Roadmap for Effective Collaboration
Launching and sustaining effective collaborations and networks requires that we pay constant attention to five activities: Clarifying purpose Convening the right people Cultivating trust Coordinating existing activities Collaborating for systems impact
Keeping People Engaged in Your Cause With Help From Behavioral Science
Community Engagement Matters (Now More Than Ever)
[Facebook Study] What 10,596,877 Video Posts Tell Us About Facebook Video Strategy In 2020
Tools for better thinking | Untools
Collection of thinking tools and frameworks to help you solve problems, make decisions and understand systems.
Evidence-Based Process for Prioritizing Positive Behaviors for Promotion: Zika Prevention in Latin America and the Caribbean and Applicability to Future Health Emergency Responses | Global Health: Science and Practice
To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.