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[https://popcollab.medium.com/how-do-we-know-if-we-have-transformed-narrative-oceans-751ba416c341] - - public:weinreich
entertainment_education, evaluation, social_change, storytelling - 4 | id:1489287 -

And the result is a new beta framework: INCITE — Inspiring Narrative Change Innovation through Tracking and Evaluation. This new learning and evaluation framework has been developed to equip the pop culture narrative change field — comprised of artists, values-aligned entertainment leaders and companies, movement leaders, cultural strategists, narrative researchers, philanthropic partners, and more — with a shared methodology to unearth learnings and track short and long-term impact, at both the individual and collective levels. This launch of the beta INCITE framework is the first step in a road testing process set to take place over 2024 to make it useful and usable by field members and funders alike.

[https://publicinterest.org.uk/FramingEqualityToolkit.pdf] - - public:weinreich
social_change, storytelling, target_audience - 3 | id:1287033 -

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers. It’s designed to be helpful for anyone who communicates as part of their voluntary or paid work. It’s written with a focus on European LGBTI activists, but we hope it will be useful to others with a similar vision

[https://www.unhcr.org/innovation/unsung/] - - public:weinreich
inspiration, social_change, storytelling - 3 | id:1028009 -

The UN Refugee Agency’s Project Unsung is a speculative storytelling project that brings together creative collaborators from around the world to help reimagine the humanitarian sector and promote narrative change and foresight in our work. The worlds produced through mediums such as non-fiction essays, science fiction, poetry, art and illustration, create visions for how we might radically reimagine our work with communities, our organizations, and our relationships to each other and the planet. The collection is framed across three overarching issues that we believe to be critical for building just futures: Nature (restoring and repairing the world by confronting climate change and ecological loss); Identity (fostering belonging, connection, and kinship); Power (reimaging and reconfiguring power dynamics and social transformation through decolonizing, localizing, and building solidarity across difference). The story of humanitarian innovation needs a new chapter. Join us in imagining better worlds.

[https://thezvi.wordpress.com/2021/10/28/an-unexpected-victory-container-stacking-at-the-port-of-los-angeles/] - - public:weinreich
media_advocacy, social_change, storytelling - 3 | id:830176 -

Then our hero enters, and decides to coordinate and plan a persuasion campaign to get the rule changed. Here’s how I think this went down. He in advance arranges for various sources to give him a signal boost when the time comes, in various ways. He designs the message for a format that will have maximum reach and be maximally persuasive. This takes the form of an easy to tell physical story, that he pretends to have only discovered now. Since all actual public discourse now takes place on Twitter, it takes the form of a Twitter thread, which I will reproduce here in full.

[https://narrativeinitiative.org/blog/explanation-how-narrative] - - public:weinreich
health_communication, how_to, social_change, storytelling - 4 | id:271989 -

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.

[https://medium.com/bending-the-arc/the-science-of-belief-move-beyond-us-and-them-to-we-877a5d714a9c] - - public:weinreich
health_communication, social_change, storytelling - 3 | id:271901 -

News media often frame refugees as a burden or threat to a community, where humanitarian stories often frame refugees as helpless people in a far-off land in need of help. Both narratives — while sympathetic — consistently situate refugees as outsiders. Our job as communicators is to shift the narrative from “us” and “them” to “we.”

[https://blogs.scientificamerican.com/observations/the-real-reason-fans-hate-the-last-season-of-game-of-thrones/?fbclid=IwAR3FnkKdemRUGPcrdfwe7ZVZ5YiaKD17htpygt3KLiut5hdeaROvdonU2dg] - - public:weinreich
social_change, storytelling - 2 | id:264280 -

Benioff and Weiss steer the narrative lane away from the sociological and shifted to the psychological. That’s the main, and often only, way Hollywood and most television writers tell stories. This is an important shift to dissect because whether we tell our stories primarily from a sociological or psychological point of view has great consequences for how we deal with our world and the problems we encounter.

[https://wip.pubpub.org/collectivewisdom] - - public:weinreich
management, media, social_change, storytelling, target_audience - 5 | id:253344 -

Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.

[http://www.scribd.com/doc/164913914/Bringing-the-Future-to-Life-Pervasive-Transmedia-Scenarios-and-the-World-of-Worlding] - - public:weinreich
social_change, storytelling - 2 | id:77090 -

A technique is described for applying design processes associated with transmedia storytelling to the materialization of speculative future scenarios. How could this technique could be used to engage mass audiences in decision-making processes and experiences simulating different possible futures?

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