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TEDxPennQuarter 2011 - Bill Smith - Reinventing Social Marketing - YouTube
Service-Dominant Logic and Social Marketing
Health Communications, Social Marketing and Coke
An integrative model for social marketing (pdf)
Big Tobacco Moves Marketing Online | Plain Packaging Laws Row
Programme - World Social Marketing Conference - presentations/videos
Strategic Social Marketing: New Social Marketing Definition and Website Update!
Can Brotherhood be Sold Like Soap...Online? (pdf)
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Twenty strategic questions to ask when developing a social marketing programme
15 Point Checklist for Assessing Social Marketing Interventions
Behaviour Change & Social Marketing: A Check List for CEOs
The Little Blue Book of Social Marketing Models
Who pays the piper?
Journal of Fostering Sustainable Behavior
Top tips for Social Marketing « World Social Marketing
Social Marketing: An Approach to Planned Social Change (pdf)
Kotler-Zaltman seminal article
Mass Media Campaigns and Social Marketing
Use of mass media campaigns to change health behaviour : The Lancet
Behavior Change and Social Marketing: Pitfalls and Tips | Change Conversations
Growing the Next Generation of Social Marketers - Social Marketing Quarterly
Social Marketing and Social Mobilization in Global Health Online Course - Unite For Sight
CDC - Gateway to Health Communication & Social Marketing Practice
CDC - Health Marketing Resources and Tools
Audience profiles and other useful resources
Social Media Vs. Social Marketing - presentation by Mike Newton-Ward
Can the private sector ever champion social change? | Sustainability | guardian.co.uk
Making Change Happen: The Marketing Approach
Current Themes in Social Marketing - Stephan Dahl's Blog
Tweets from the NCHCMM09 Conference
NSMC Case Example Database: Home
Health message 'needs more power'
World Social Marketing Conference 08 Keynote Session Presentations
Social Marketing: Training: Introduction | DNPAO | CDC
nutrition/physical activity social marketing training
Obesity-related Social Marketing Resources | DNPAO | CDC
Cases in Public Health Communication & Marketing
SMQ: Social Marketing Quarterly
Journal and related website
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Public Health Zoom
Bob Belinoff brings social marketing into the digital age.
Marketing a Social Mission
transcript from an online social entrepreneur workshop from Social Edge
How Marketing Can Reduce Worldwide Poverty
older article from Harvard Business School
Social Marketing for Public Health Conference 2006 - Highlights
Presentations on various social marketing topics from the SMPH conference.
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
NSMS: It's our health!
The first National Review of Social Marketing for Health in England
Positioning social marketing as a planning process for health education
article from American Journal of Health Studies
CDCynergy - Social Marketing Edition
CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative
Houtlust :: nonprofit advertising :: social campaigns
Blog highlighting international social marketing campaigns
On Social Marketing and Social Change: Interview with Steve Rubel
R. Craig Lefebvre's interview with Micro Persuasion's Steve Rubel
NBC: In AIDS fight, India pitches manliness
Social Marketing Brands: who owns them and does it matter?
essay from the Futures Group
Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns
a paper from the Royal Canadian Mounted Police on an innovative use of social marketing