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Social Marketing Guide for Public Health Programme Managers and Practitioners - European Center for Disease Prevention and Control
2013 NCHCMM Conference Sessions Videos - National Public Health Information Coalition (NPHIC)
Marketing that Improves the Practices of Health Care Professionals - On Social Marketing and Social Change
USAID Evidence Summit on Population Level Behavior Change - Impact Evidence
Supporting USAID's “renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on “achieving the social and behavior changes needed to end preventable child deaths and improve under five development“. All 1,313 papers identified can be accessed, searched and filtered to your interests
Jocelyn Wyatt, We Went to West Africa and Learned Our Key Assumptions Were Wrong, 12/3/12 - YouTube
Do anti-bullying campaigns even work? - The Week
Social Marketing and Social Change - Lefebvre Chap 1 (pdf)
Me eat vegetable: Cookie Monster wants kids to snack healthier | Guardian Sustainable Business | theguardian.com
Truth Campaign Summary
Show Case | The NSMC - social marketing case studies
A Short Film On Top Designers Discussing The Role Of The Creative Brief - DesignTAXI.com
Evidence of a Dose—Response Relationship Between “truth” Antismoking Ads and Youth Smoking Prevalence
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Academic Competencies for Social Marketing - On Social Marketing and Social Change
Explained: The Difference Between Commercial Marketing & Behavior Change Marketing - YouTube
World Social Marketing Conference 2013 Videos
Proving the impact of media on behaviour change | Health Communication
Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
Do Fruit and Vegetables Need a Marketing Makeover? | Care2 Causes
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
EAST: A Method for Applying Insights in Social Marketing Programs - On Social Marketing and Social Change
The rise of 'sadvertising': Why social good marketing works | Guardian Sustainable Business | Guardian Professional
Seven Common Misunderstandings About Social Marketing and Behavioural Economics
Frontiers of the new social marketing - Craig Lefebvre
Social Marketing - Public Health - Oxford Bibliographies -
Man Therapy™: Outreach and Impact on Men’s Mental Health Program 18 Months After Launch
Guidelines for the Review of Social Marketing Papers - On Social Marketing and Social Change
STRATEGIC SOCIAL MARKETING - Free Tool Box
On Social Marketing and Social Change: The Best in Social Marketing in 2013
An Integrative Model for Social Marketing (pdf)
Nudgestock - YouTube
A Consensus Definition of Social Marketing
Marketing for Social Change - Craig Lefebvre
Does Fear Work Afterall? | Social Marketing exChange
AdNews: Dumb and Dumber (Ways to Die)
Branding for Social Change
Barriers and Benefits: Changing Behavior Through Social Marketing | Sustainable Brands
Seth's Blog: "When I grow up..."
Embrace Life | interacter - case study
Creative for Good | World Economic Forum - Creative for Good
Underage Drinking Prevention Campaign - Talk. They Hear You.
Can Mad Men’s Don Draper save the planet? - The Ecologist
Zócalo Public Square :: We’re Going To Attack Your Donut Eating On All Fronts - Health Propaganda
Communicating sustainability: lessons from public health | Guardian Sustainable Business | Guardian Professional
Fatsmack: What it Takes to Make Health Campaigns Stick - Jason Hayes - The Atlantic
To compete against the soda companies on a relatively meager budget, a Boston diabetes campaign attempted to leverage the power of social psychology.