How to Conduct a Competitive Analysis « Lisa Neal Gualtieri
Four Steps To Optimize A News Release For Google News | Waxing UnLyrical
Photos as Web Content (Jakob Nielsen's Alertbox)
Fishing From a Barrel | Free Behavioral Targeting Book | Online Behavior
How to Communicate Needs & Expectations to Web Designers : Technology :: American Express OPEN Forum
Dark Patterns - user interfaces designed to trick you
Current Issues in Web Usability
Usability of Websites for Teenagers (Jakob Nielsen's Alertbox)
Children's Websites: Usability Issues in Designing for Kids (Jakob Nielsen's Alertbox)
digipology — Eight Principles of Information Architecture
Chat Roulette: HIV Guerrilla Marketing | Digital Buzz Blog
Top 10 Augmented Reality Examples | NY Digital Lab
Digg Vs StumbleUpon: The Inside Scoop
Good Crowdsourcing Principles - from Google's Project 10^100
The Best Damn Web Marketing Checklist for Non-Profits, Period! | Powered by John Haydon
Designing for Social Traction (slide deck) - Bokardo
geared toward helping social sites get sign-ups and users, but applicable to behavior change
MIT Sloan Professors Find That Morphing Websites Can Increase Sales 20 Percent | RISMedia
E-Mail Reminders Can Improve Health Choices, Kaiser Study Finds - iHealthBeat
Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)
Public Sector Marketing 2.0
How Do I Get Popular on YouTube Without Talent? | Will Video for Food
from Kevins Nalts
Ten Lessons for Marketers Using Viral Videos - Advertising Age - Digital
online video is the way to go for those with small budgets
Examples of well-designed websites, both commercial and nonprofit
Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause
Great list of examples from Have Fun • Do Good
Prerequisites For Setting Up A Business-Driven Web 2.0 Effort
Questions to ask before jumping into using social media in your own program
What Political Campaigns Can Teach Nonprofits - The Agitator
There are many parallels between nonprofit and political marketing. Watch how the people with the money use their marketing dollars to get people engaged in the campaigns and voting for the candidates.
THE 59 SMARTEST ORGS ONLINE on Squidoo
These organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets.
Support Your Favorite Heart Health Nonprofit!
Sell items on eBay (regift your unwanted holiday presents?) and raise money for heart health through MIssionFish.
Raising Awareness: 1000 ways to help nonprofit philanthropy
"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it."
Web 2.0 in Nonprofits
A wiki on Web 2.0 best practices for nonprofits created by Michelle Martin from the Bamboo Project Blog
Social Change Websites
"A directory of the best nonprofit, grassroots, and advocacy campaign websites dedicated to making a difference in the world."
Best Internet Marketing for a Cause 2006
Britt Bravo's list of great examples of using the internet to promote a cause
Pienso...: Viral video contest to fight world hunger
The United Nations World Food Program is sponsoring a contest for the best video uploaded to an online video service on the topic of ending hunger.
Resources for New Media and Social Media PR
Social media press release templates and more.
Harris Interactive: Number of Cyberchondriacs Increases
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information. Analysis by Fard Johnmar of HealthCareVox.
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
A Room With a Viewpoint: How to Create an Online Press Center (pdf)
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Big Media Just Wants to Relate
Advertising on social networking sites - from BusinessWeek
virtualpolitik: Of Mice and Men
A look at the cartoon characters various Federal agencies have used on their web pages for kids.
IgniteBlog: Web is the prime venue for reaching health mega-influencers
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
Why Are Health Care Interventions Delivered Over the Internet? A Systematic Review of the Published Literature
from the Journal of Medical Internet Research
Adverblog: "Live with it" webisodes
Case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.
Games For Health
Using games to improve health outcomes
Wikis for Nonprofits | learn.netsquared.org
an introduction to the whats, wheres and whys of wikis
Nearly 90% of Internet Users Share Content via Email
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
Spread the Know
Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign
tutorial on copywriting for the web