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Opinion | I Used Google Ads for Social Engineering. It Worked. - The New York Times
The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites
How do I delete my search history? And other questions | The Behavioural Insights Team
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
You Don't Have to LOVE Making Video - You Just Have to Make It - Chris Brogan Media
Bond - Internet Trends 2019 - Mary Meeker
How Much Do Influencers Charge? [2019 Research]
5 more methods to influence users’ behavior – UX Collective
social proof, peak end experience, gifting, spark curiosity, offer "delighters"
Speak Human
Generate human centric microcopy for all purposes.
SEO guide to optimizing your LinkedIn profile for more connections, better leads - Marketing Land
Checklist Design - best UI elements for the best UX practice
65 Simple Ways To Promote Your Mobile App
Interactive websites may cause antismoking messages to backfire | Penn State University
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
The art of conversation in the age of bots - InVision Blog
7 rules for conversational writing for chatbots
How the CDC built its opioid awareness campaign - Think with Google
Designing for accessibility is not that hard – UX Collective
UX Myths - Myth #3: People don’t scroll
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
5 Tips to write catchy Push Notification Content | PushCrew
8 Power Tips for Exemplary Push Notifications | Appboy
Lean Domain Search | Find a great available domain name in seconds
21 Welcome Emails to Inspire Your Lifecycle Marketing
5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
The 5 rules of highly-opened email subject lines | ClickZ
A Beginner's Guide to Safely Search for (and Buy) a Domain Name : Entrepreneur
Using Attachment Anxiety in Emotional Design & Marketing | Brian Cugelman, PhD | Pulse | LinkedIn
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
From Brian Cugelman
Welcome | Voice and Tone
Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide
Online tone of voice for business - ABC Copywriting
9 Cold Email Formulas That Just Plain Work - Yesware Blog
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
5 Things That Need Your Focus When Creating Effective Calls-to-Action - Social Media Week
Here's My Exact Strategy For Turning $15K Into $200K Every Month | Inc.com
The Nine States of Design — Startups, Wanderlust, and Life Hacking — Medium
“the unhappy path” — The places where users may, intentionally or not, stray from your idealized flow. As we learn to craft systems rather than pages, we must invest effort into shaping these often missed states of design and create with a component lifecycle that can support everyone."