- Yabs.io Search (in tags:management,evaluation)urn:uuid:{FC650149-8F01-F953-F949-93B159ABEBDF}2024-03-29T02:58:23ZConceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 202314843742023-09-07T22:03:28ZZWhile failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.167weinreichGuidelines for Costing of Social and Behavior Change Health Interventions5741072021-03-03T14:00:11ZZCosting is the process of data collection and analysis for
estimating the cost of a health intervention. High-quality
cost data on SBC are critical not only for developing
budgets, planning, and assessing program proposals,
but can also feed into advocacy, program prioritization,
and agenda setting. To better serve these data needs,
these guidelines aim to increase the quantity and quality
of SBC costing information. By encouraging cost analysts to use a standardized approach based on widely
accepted methodological principles, we expect the SBC
Costing Guidelines to result in well-designed studies
that measure cost at the outset, to allow assessment
of cost-effectiveness and benefit-cost ratios1
for SBC
programming. Such analyses could also potentially help
advocates for SBC to better make the case for greater
investment in SBC programming.2
These guidelines lay
out a consistent set of methodological principles that
reflect best practice and that can underpin any SBC
costing effort.167weinreichCosting and Economic Evaluation | Breakthrough ACTION and RESEARCH2721412019-12-01T10:15:52ZZCurrently Available Costing and Economic Evaluation Products
The Business Case for Investing in Social and Behavior Change (report) new
Guidelines for Costing Social and Behavior Change Interventions (report) new
The Added Value of Costing Social and Behavior Change Interventions (brief) new
Social and Behavior Change Business Case and Costing Webinar
Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria
Making the Business Case for Social and Behavior Change Programming (activity brief)167weinreichNetworkWeaver - Weaving Smart Networks2516672019-05-19T21:22:39ZZresources for mapping, assessing and weaving networks167weinreichMeasuring Program Outcomes: A Practical Approach - United Way of America2439272019-03-21T14:33:22ZZGuide to outcome evaluation and development of logic models167weinreichEvidence of a Dose—Response Relationship Between “truth” Antismoking Ads and Youth Smoking Prevalence773012014-10-02T21:26:54Z2020-05-14T08:11:01Z167weinreichHow to Avoid the Great Social Media Crash of 2011 : MarketingProfs785692010-12-22T04:26:40ZZ167weinreichInfluential Interactive Marketing: Getting Global Insight on Trends from Search795002006-05-11T16:52:30ZZUsing Google Trends to identify patterns in the conversation about your product167weinreich