- Yabs.io Search (in tags:how_to,behavior_change)urn:uuid:{2EEF8298-1A86-2E38-DE3D-CB7A5EC82DB8}2024-03-29T05:56:37ZTheory of Change Template | Miro14896402024-02-26T11:09:05ZZ167weinreichThinking Styles - Indi Young14893682024-01-24T11:12:36ZZThinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.167weinreichFree Behavior Design, Innovation and Change Tools - Robert Meza14892942024-01-16T21:24:58ZZFree Behavior Design, Innovation and Change Tools
These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with.
We are always adding more frameworks or iterating the current ones based on the feedback.167weinreichInfluencers 101: Best Practices and Practical Approaches for Public Health Campaigns Lessons learned from tobacco prevention campaigns14891502024-01-07T10:32:53ZZFDA/Rescue167weinreichSludge Toolkit | NSW Government14850932023-11-06T09:59:22ZZResources to help you address frictions in your government services, improving customer experience.167weinreichDecoding human behaviour An introduction to behavioural science methods and techniques14844182023-09-07T23:23:57ZZ167weinreichThe Impossible, the Unlikely, and the Probable Nudges: A Classification for the Design of Your Next Nudge14844142023-09-07T23:15:42ZZNudging provides a way to gently influence people to change behavior towards a desired goal, e.g., by moving towards a healthier or more environmentally friendly lifestyle. Personalized and context-aware digital nudging (named smart nudging) can be a powerful tool for efficient nudging by tailoring nudges to the current situation of each individual user. However, designing smart nudges is challenging, as different users may need different supports to improve their behavior. Determining the next nudge for a specific user must be done based on the user’s current situation, abilities, and potential for improvement. In this paper, we focus on the challenge of designing the next nudge by presenting a novel classification of nudges that distinguishes between (i) nudges that are impossible for the user to follow, (ii) nudges that are unlikely to be followed, and (iii) probable nudges that the user can follow. The classification is tailored to individual users based on user profiles, current situations, and knowledge of previous behaviors. This paper describes steps in the nudge design process and a novel set of principles for designing smart nudges.167weinreichHow to Design Emotional Products. JTBD + Emotions-To-Be-Felt. The famous… | by James Buckhouse | Medium14844082023-09-07T23:01:50ZZDraft your emotional Before/During/After for each moment. Challenge yourself to superforecast how you think people will feel at each moment. Design, adjust, re-adjust.167weinreichTHE BASIC TOOLKIT: TOOLS AND ETHICS FOR APPLIED BEHAVIOURAL INSIGHTS (OECD)14844002023-09-07T22:45:40ZZThe toolkit presented here guides the policy maker through a
methodology that looks at Behaviours, Analysis, Strategies,
Interventions, and Change (abbreviated “BASIC”). It starts
with a BASIC guide that serves as an indispensable and
practical introduction to the BASIC manual.167weinreichGood Practice Principles For Ethical Behavioural Science In Public Policy Public Governance Policy Paper - OECD14843982023-09-07T22:42:19ZZ167weinreichBehav Behaviour Change Sprints, Tools & Training14843822023-09-07T22:17:31ZZBehav has everything you’ll need to understand people and change what they do so you can create reliable behaviours, faster.
Behavior change patterns, behavior research patterns decks.167weinreichBehavioural Design Toolkit14843712023-09-07T21:57:13ZZBEHAVIOURAL DESIGN TOOLS.
Need a sidekick in your Behaviour Thinking journey?
We’ve got you covered with tools and theories. Let’s go.167weinreichMotivational Interviewing Cliffs Notes14843622023-09-07T11:29:35ZZ167weinreichFrom mouthset to mindset shifts in co-creating systems change | by Griffith Centre for Systems Innovation | Good Shift | Aug, 2023 | Medium14837542023-08-08T20:30:41ZZ167weinreichIdentifying Opinion Leaders to Promote Behavior Change - Thomas W. Valente, Patchareeya Pumpuang, 200714614102023-06-14T08:56:25ZZThis article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.167weinreichBehaviour Change Briefing: Co-design in Practice - YouTube14141812023-04-17T13:18:10ZZ167weinreichThe Science of Setting & Achieving Goals - Huberman Lab14065372023-04-07T12:35:25ZZ167weinreichHow to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework - Katherine White, Rishad Habib, David J. Hardisty, 201913780002023-03-13T10:44:49ZZHighlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.167weinreichFree Frameworks — Aim For Behavior12949312023-01-25T13:16:11ZZRobert Meza Miro boards compiled in one place167weinreichConcept Card - Behavioral Science, Miro Online Whiteboard for Visual Collaboration12947942023-01-09T10:27:36ZZHi, I'm Robert
I hope this concept card is useful for you and helps you add a new tool to your toolbox.
As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free.
If you have questions on the framework you can connect with me on Linkedin or see my website.167weinreichCoglode Cookbook12943942022-11-20T21:44:14ZZA unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas167weinreichImproving health and wellbeing: A guide to using behavioural science in policy and practice12943072022-11-14T14:28:04ZZ167weinreichRobert Meza's Behavior Design Strategy (COM-B and BCW) template | Miroverse12872912022-10-24T09:07:17ZZWow - detailed and useful guide to creating a strategy167weinreichThe BehaviourWorks Method | BehaviourWorks Australia12870352022-10-13T12:51:52ZZDeveloped over several years, the BehaviourWorks Method is a tried and tested approach to changing behaviours.
Consisting of three primary phases - Exploration, Deep Dive and Application - The Method can be used in full, or in parts, to gather evidence on the behaviour change approach that is most likely to work.167weinreichCrisis communication: A behavioural approach - GCS12870152022-10-12T12:55:36ZZ1. Introduction 6
1.1. Definitions 6
1.2. What is behaviour, and why does it matter in a crisis? 6
2. What will people do in a crisis? 7
2.1. What common assumptions are made about crisis behaviour? 7
2.2. How can we anticipate actual crisis behaviour? 9
2.3. How does trust in government, or lack of it, influence crisis behaviour? 11
3. How can communications encourage the right behaviours in a crisis? 12
3.1. How should we communicate in a crisis? 12
3.2. How should we communicate about threats and risks? 14
3.3. How can communications change public risk perception? 17
3.4. How can we make the most of the public’s assistance? 19
3.5. How can communications encourage compliance with guidance and regulations? 21
4. How can communications discourage harmful behaviour in a crisis? 23
4.1. How can we avoid negative backlash effects? 23
4.2. How can communications help maintain social order? 24
4.3. How can communications maintain trust in a crisis? 26
5. Case study: COVID-19 pandemic167weinreichBehaviour Change Wheel and Behaviour Change Techniques12869352022-10-03T21:23:36ZZ167weinreichBehaviour Change Pattern Library12765922022-09-15T11:34:06ZZBC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.167weinreichTheory of Change Workbook: A Step-by-Step Process for Developing or Strengthening Theories of Change | Eval Forward12765562022-09-13T11:33:25Z2022-09-13T04:34:51Z167weinreichNudge Handbook - Indlela12733572022-09-03T22:07:10ZZ167weinreichA guide to strengthening habits12574822022-08-10T19:18:09ZZTRA has added a layer of thinking to the well-established habit loop – can we think beyond push notifications for cues and think beyond a discount as a reward?
We analysed five different habit models and over 60 case studies in order to understand the breadth and depth of cues and rewards.
Our framework takes these learnings and provides a thorough checklist for the cue, the behaviour and reward for strengthening habits.
When you’re working on strengthening a one-time behaviour into a routine habit, consider the various options for each stage.167weinreichKatelyn Bourgoin ⚡️ on Twitter: “12 pricing psychology tips to help you sell more stuff:“ / Twitter11864972022-07-10T19:52:37ZZ167weinreich56 Email Copywriting Tips For 202211161812022-05-18T13:50:05ZZ167weinreichDesigning Theory-Informed Behavior Change Apps - BehavioralEconomics.com | The BE Hub10982442022-05-09T13:25:29ZZ167weinreichBehavioral Mapping and Blueprinting Cheat Sheet10744762022-04-05T11:29:28ZZA quick reference guide to creating behavioral
maps and behavioral blueprints167weinreichUtilizing a Positive Deviance Approach to Reduce Girls’ Trafficking in Indonesia: Asset-based Communicative Acts That Make a Difference - Lucía Durá, Arvind Singhal, 200910641522022-03-30T09:55:09Z2022-03-30T02:55:25Z167weinreichBehavioural Insights Toolkit: A step-by-step process for building a behavioural intervention, with brainstorming cards10641252022-03-28T16:30:51ZZThis toolkit has been designed by the Research and Evaluation Unit (RIMU) at Auckland
Council to be useful to those wishing to improve public programmes or services, policy
development, or team decision-making. It draws on a range of existing resources produced by
the Behavioural Insights Team, the OECD and others (see ‘other resources’ on the next page).
This toolkit has two components that can be used either separately or together.
The first component is a step-by-step process for developing a behavioural intervention. It
guides the user through understanding existing behaviours, identifying a desired behaviour,
brainstorming ideas for promoting the desired behaviour, and robustly testing the best ideas.
The user should follow the steps in the order they are numbered. It is focused on key questions
to ask at each step. It is not a complete guide to how to answer these questions, however, and
the user may need to rely on other research and evaluation resources to help with each step.
The second component of the toolkit is a series of ‘brainstorming’ cards. The cards cover many
important behavioural principles to keep in mind when looking to improve programmes,
policies, or decision-making. Each card includes a description of the behavioural principle,
some examples, and suggestions for how to apply the principle. They can be used on their
own or to brainstorm ideas as in the step-by-step process above. To help with navigation, the
card set has been organised into a series for better services and a series for better decisionmaking, although there is overlap in the use of the cards. The former is marked with a red dot
in the top left corner and the latter with a green dot.167weinreichDecarbonising Existing Homes in Wales: A Participatory Behavioural Systems Mapping Approach – UCL Press10220512022-02-14T20:37:10Z2022-02-14T12:38:06ZMethod:Three participatory workshops were held with the independent Welsh residential decarbonisation advisory group(‘the Advisory Group’)to (1)maprelationships betweenactors, behavioursand influences onbehaviourwithin thehome retrofitsystem,(2)provide training in the Behaviour Change Wheel framework(3)use these to developpolicy recommendationsfor interventions. Recommendations were analysed usingthe COM-B (capability, opportunity, motivation) model of behaviourtoassesswhether they addressed these factors. Results:Twobehavioural systems mapswere produced,representing privately rented and owner-occupied housing tenures. The main causal pathways and feedback loops in each map are described.167weinreichPlay for Health: How to Design for and with Children9863272022-01-16T11:06:21ZZ167weinreichHabit Canvas Builder9803572021-12-29T20:41:34ZZWant to build better habits? By answering these questions you will in less than 10 minutes have created your own personalized habit building plan backed by the best from behavioral science. The finished plan will be sent straight to your email.167weinreichThe Psychology of Design: 15 Principles Every UI/UX Designer Should Know | Dribbble9592242021-12-14T20:53:41ZZFor starters, every interaction a person has with a digital product follows the same pattern:
Information — User filters the information
Significance — User looks for its meaning
Time — User takes an action within a time frame
Memory — User stores fragments of the interaction in their memory
For each of these stages of interaction, I’ve compiled a list of the most relevant design principles and cognitive biases that will help you to build habit-forming products.167weinreichThis is Personal: The Do's and Don'ts of Personalization in Tech - The Decision Lab9589282021-12-05T10:31:09ZZYou may be wondering: If users want personalization, then what’s the problem? The problem is that personalization is a bit like walking a tightrope. A very thin line separates the “good” kind of personalization from the creepy kind.
“I like it because it’s so similar to me” can easily become “I don’t like it because it’s eerily similar to me.”
“This is relevant to me and saves me time and effort” can easily become “The algorithm is stereotyping me and that’s not cool.”
This switch from good to bad is where user psychology comes in. Understanding the real reason why personalization works can help us understand why it does not work sometimes.167weinreichWant to make an impact, you say? We have a 'likelihood' tip you can use. | LinkedIn9587472021-11-21T09:41:45ZZThat’s why we’ve developed an evidence-based approach to identifying and prioritising the most suitable behaviour(s) to address a problem: The Impact-Likelihood Matrix (ILM), developed by our very own Sarah Kneebone. By undertaking a rigorous investigation of the literature and audience research, our technique ensures that the behaviour(s) you choose to target for your intervention or policy will have the highest likelihood of driving the change you are seeking.167weinreichCOM-B + Experience Mapping: A Design Thinking Love Story | by Jen Briselli | Aug, 2021 | Bootcamp8026342021-10-12T21:52:27ZZIn their maturity, the fields of experience strategy and behavior change design are moving past the casual flirtations of two complementary knowledge domains into a full fledged partnership: when we marry the design of behavioral interventions and the design of experiences, there’s a special power in combining the myriad frameworks from both domains. This becomes especially effective when the goal is not just to identify pain points in an existing experience journey or illustrate an ideal future one — but to make actionable recommendations that will help clients make the leap from actual to ideal.167weinreichMake It Toolkit - Design with the mind in mind.7950552021-09-24T09:49:41Z2022-03-07T07:10:56Z167weinreichThe Method Book - BehaviourWorks Australia7476652021-08-15T09:58:46ZZ167weinreichIN CASE: A behavioural approach to anticipating unintended consequences7445362021-07-29T09:39:35ZZI - Intended Behavior
N - Non-targeted Audiences
C - Compensatory Behaviors
A - Additional Behaviors
S - Signalling
E - Emotional Impact167weinreichGetting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH7420492021-07-20T14:33:50ZZ167weinreichThe Power Of Story To Impact Behavior Change-workshop handout7419732021-07-15T13:34:37ZZ167weinreichBUILDING BEHAVIORAL SCIENCE IN AN ORGANIZATION — Action Design Network7069042021-06-28T09:45:15ZZ167weinreichBehavioural prioritisation: What it is and how to do it. | LinkedIn6844012021-06-17T10:39:28ZZ167weinreich