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Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive
How Do We Know If We Have Transformed Narrative Oceans? | by Pop Culture Collaborative | Dec, 2023 | Medium
And the result is a new beta framework: INCITE — Inspiring Narrative Change Innovation through Tracking and Evaluation. This new learning and evaluation framework has been developed to equip the pop culture narrative change field — comprised of artists, values-aligned entertainment leaders and companies, movement leaders, cultural strategists, narrative researchers, philanthropic partners, and more — with a shared methodology to unearth learnings and track short and long-term impact, at both the individual and collective levels. This launch of the beta INCITE framework is the first step in a road testing process set to take place over 2024 to make it useful and usable by field members and funders alike.
When Your Audience Is Your Channel: Facebook for Behavior Change | SpringerLink
This chapter highlights how Facebook can enable researchers to understand their audiences, why people choose to share content with friends and family and what that means for the kind of health content that works on Facebook. As the primary case study, the chapter describes an online graphic novel about depression called the Black Dog. The chapter highlights research that revealed three key insights on why people share entertainment-education campaigns like the Black Dog on social media. There are three primary reasons that people share content on Facebook: (1) to define who they are, (2) to be of value to their friends, and (3) to make a positive difference in their community or the world.
Effectiveness of mass media, entertainment education and digital SBC on adolescent SRH behaviour - Osman Advisory Services
Highway to Heal - Life Saving Radio - Scrub In and Rock Out - YouTube
The TV Will See You Now. As TVs become smarter and healthcare… | by Ari Mostov | Mar, 2023 | Medium
The People of Traditional Markets EatSafe's Story Sourcing in Hawassa, Ethiopia
Evidence and Action Towards Safe and Nutritious Food (EatSafe) is looking to positively impact behavior around food safety practices in traditional markets around the world. As part of the program, Story Sourcing uses journalistic techniques to uncover stories and anecdotes from daily life that sheds light on people's motivations, fears, and aspirations. These stories, in turn, help guide the design and development of EatSafe food safety interventions. EatSafe previously conducted this work at traditional markets in Birnin Kebbi, Nigeria.
Characterizing the Influence of Television Health Entertainment Narratives in Lay Populations: A Scoping Review
Character.AI
Character.AI is bringing to life the science-fiction dream of open-ended conversations and collaborations with computers. We are building the next generation of dialog agents—with a long-tail of applications spanning entertainment, education, general question-answering and others. Our dialog agents are powered by our own proprietary technology based on large language models, built and trained from the ground up with conversation in mind. How does the Character.AI beta work? The Character.AI beta is based on neural language models. A supercomputer reads huge amounts of text and learns to hallucinate what words might come next in any given situation. Models like these have many uses including auto-complete and machine translation. At Character.AI, you collaborate with the computer to write a dialog - you write one character's lines, and the computer creates the other character's lines, giving you the illusion that you are talking with the other character.
Ryan Reynolds gets a colonoscopy on camera to raise awareness of new guidelines - CNN
BBC Media Action India on Twitter: “If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We
If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did! #InvaluableRecyclers
Citi Zēni - Eat Your Salad - LIVE - Latvia
In India, Traditional Tunes Bind Communities Against COVID-19 | UNICEF USA
Larp Design : Creating Role-Play Experiences - Trepo
Tested | YGetIt?
Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.
(PDF) Starting Conversations to Tackle Sanitation in India Through TV Drama
It found exposure to the drama led to significant changes in most outcomes with 37% of those who watched at least one episode showing behavioural intent to act, rising to 78% of those who had watched at least seven episodes. The show reached 59.6 million unique viewers, confirming drama as an effective, low cost and scalable tool to engage people around faecal sludge management – a critical and hard to address issue.
Anti-loan fee fraud jingle | Professional Security
The UK regulator the Financial Conduct Authority (FCA) has launched the country’s first official anti-fraud jingle. The aim; to protect consumers against loan fee fraud. Between November 2020 and January 2021, some one in 20 calls received by the FCA were reporting an instance of loan fee fraud. The FCA’s anti-fraud jingle is designed to be a light-hearted, engaging way to spread awareness of loan fee fraud advice to consumers over Christmas. Loan fee fraud is when consumers are asked to pay an upfront fee for a loan or credit that they then never receive. With behavioural scientists INFLUENCE AT WORK and music production company Soviet Science, the song has been produced make loan fee fraud guidance more memorable and more shareable.
Association of Logic’s hip hop song “1-800-273-8255” with Lifeline calls and suicides in the United States: interrupted time series analysis | The BMJ
Results In the 34 day period after the three events with the strongest public attention (the song’s release, the MTV Video Music Awards 2017, and Grammy Awards 2018), Lifeline received an excess of 9915 calls (95% confidence interval 6594 to 13 236), an increase of 6.9% (95% confidence interval 4.6% to 9.2%, P
Mental Health – Media Guide
Welcome to the Entertainment Industry’s Guide to Mental Health Storytelling Developed by a groundbreaking coalition of mental health experts and entertainment industry leaders.
Campaign Aims to End Plastics in Hollywood — on and off the Screen - EcoWatch
No time to die: An in-depth analysis of James Bond's exposure to infectious agents - ScienceDirect
Ian Barnard on Twitter: “It’s your first day on the job as the new brand consultant for DoggoTreats, the hottest new D2C startup in Canada. Do you have what it takes to launch their next big campaign without getting fired? https://t.co/jaqGflSaI2“ / Twitt
New Brave World: The power, opportunities and potential of pop culture for social change in the UK – PopChange
Stories Matter: Entertainment Narratives about Health Mindsets and Policy
Entertainment-Education Behind the Scenes - open access book
Subtitle: Case Studies for Theory and Practice Author: Lauren B. Frank, Ed. Paul Falzone, Ed.
Neurodiverse TV - Wunderman Thompson Intelligence
Should We Use Entertainment Media to Shape Norms and Behaviors at Scale? | The Entertainment-Education Network
Best Films — Behavioral Science Edition - Behavioral Design Hub - Medium
What is your top picks for a behavior change related movie marathon?
Coronavirus: Vietnam's handwashing song goes global - BBC News
The eLearning Guild: Community & Resources for eLearning Professionals
Disability Movies Aren’t What They Used To Be. That’s Good!
THE IDIOT’S GUIDE TO COVERING SET.pdf - Google Drive
(what to do as a writer on the set while shooting)
Changing the Narrative
Changing The Narrative is a network of reporters, researchers, academics, and advocates concerned about the way media represents drug use and addiction. Our mission is to help journalists and opinion leaders provide accurate, humane, and scientifically-grounded information in this contested terrain. We offer expert sources —including people with lived experience of the issues — and up-to-date, fact-checked, and evidence-based information on news and controversies.
Documentaries as Advertising | 100Reporters
The Power of Story in a Fractured Society: Entertainment Media & Social Change | The Opportunity Agenda
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Soap opera could be unlikely form of birth control in Uganda | Global development | The Guardian
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Over a Third of Young Consumers Watch Online Series—Here’s Where – YPulse
Disease Expert Breaks Down Pandemic Scenes From Film & TV | WIRED - YouTube
Brian Amman, ecologist for the Center for Disease Control, takes a look at disastrous pandemics from a variety of television shows and movies and breaks down...
New CMSI Study Reveals How Major TV Programs and Newspapers (Mis)Represented Homelessness and Housing Security Issues in 2018 - Center for Media and Social Impact
Indian “Sesame Street” Show Improves Preschoolers’ Skills | UMD School of Public Health
Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0
How Soap Operas Can Help Communities Adapt to Climate Change
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment“ can work through an individual or a social channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to MTV Shuga or to a placebo TV series. Among those exposed to MTV Shuga, we created additional variation in the social messages they received and in the people with whom they watched the show. We find significant improvements in knowledge and attitudes towards HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. We also find reductions in STDs among women. These effects are stronger for viewers who report being more involved with the narrative, consistent with the psychological underpinnings of edutainment. Our experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of our study.
Grey’s Anatomy effect: television portrayal of patients with trauma may cultivate unrealistic patient and family expectations after injury | Trauma Surgery & Acute Care Open
Trauma patients as depicted on television dramas typically go from ED to OR, and survivors usually return home. Television portrayal of rapid functional recovery after major injury may cultivate false expectations among patients and their families.
An inside look at the making of a science comic about protecting your hearing! — Welcome Creative Communicators! - Dr. Echo Rivera
Before we get started…there’s a free PDF download available that’s related to this post. It has: 3 prompts to help you brainstorm what your comic could be about. 3 comic creation tips to help think more visually and help you create a comic. 5 comic page layouts you can use to sketch out your comic!